Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone
Who is Nick Wilsdon?
Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department.
Since his return to the UK, Nick has held the ‘head of department’ roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network.
As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
What is the Benchmark Search Conference?
The one-day event features world-class speakers that cover all of the need-to-know search marketing topics to develop and advance your brand’s search engine presence, including:
Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.
Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.
Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.
Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.
Who’s behind Benchmark?
Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.
Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.
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