SEO or search engine optimization is a digital marketing strategy that revolves around optimizing a website and its content for higher rankings in search engine results pages (SERPs) of Google, Bing, etc. SEO has an array of advantages, such as improved conversion and sales, better online visibility, brand building, and more.
In today’s day and age, SEO has relevance for businesses of all scales and types, but it is especially critical for small businesses. Up-and-coming enterprises often have limited resources and also struggle to compete with bigger names. However, small businesses can level the playing field by leveraging SEO.
To ace the SEO game, you need a lot of things, the first of which is the right set of tools. In this blog, we will check out some of the best SEO tools for small businesses and why they are beneficial.
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The Best SEO Tools for Small Businesses: An Overview
Google Keyword Planner
Google Keyword Planner is a free tool that helps you research keywords and evaluate how frequently they are searched on Google. It is an excellent SEO tool for invaluable insights into the volume of searches for particular keywords. You can also use Google Keyword Planner to identify new keywords for your website’s content.
A very interesting feature of Google Keyword Planner is its capability to offer keyword ideas based on your landing page and website. Lastly, you can also leverage the tool to check the approximate cost per click (CPC) for each keyword to gauge the value of targeting that keyword in PPC campaigns.
Yoast WordPress Plugin
Another very helpful SEO tool for small businesses – this is an excellent tool for blogging and to elevate your overall SEO game. After selecting the keywords from Google Keyword Planner, you can plug those keywords into Yoast and start writing content. Yoast will tell you if the keyword usage or repetition is enough and also offer assistance in writing SEO-optimized titles, meta descriptions and URL slugs. So, whether you want to write website copies and content or create blogs for your business, Yoast can be quite a handy tool.
Google Pagespeed Insights
The third SEO tool that every small business must be dexterous in is Google Pagespeed Insights. Do you know that if your web page takes longer than 3 seconds to load, you have lost a whopping 53 percent of mobile users? Therefore, it goes without saying that page speed is a pertinent indicator that Google’s crawlers use to gauge the worth of your website.
With Google Pagespeed, you can check the loading speed of your website for both mobile and desktop. At times, the websites of small enterprises are not optimized for mobile experience, which increases the page speed and minimizes the overall website performance and traffic.
Google Search Console
How can we ignore Google Search Console as an excellent SEO tool for small businesses? You can co-opt it to monitor your website’s performance and get information about the keywords that drive traffic to your website. Google Search Console also flags any errors that might be affecting the ranking of your website.
There we have it, the four best tools for SEO in Scottsdale.