Facebook Video Advertising Specs – Length, Size

Facebook Video Advertising Specs - Length, Size

Facebook advertising can be an absolute game-changer for your brand. A well-made ad copy can help convert and increase your enterprise’s overall revenue. But, for an ad to be successful, you have to be very mindful of the visuals.

Facebook ads are all about catering to the vision-related senses of the viewer. You just have a few seconds to make the right impression. Of course, a lot of nitty-gritty is involved in creating the most aesthetically pleasing video ad, but everything begins with Facebook video ad specifications.

The recommended sizes for Facebook ad video specs are always changing. So, you must be abreast of the novelties. It would be an absolute shame to spend money, time, and energy making the most visually appealing on-brand ads, only for them to be cropped, distorted, or rejected by Facebook entirely.

These are the quintessential ads that appear on the feed. They prop up amidst the content from friends, family, Pages, your newsfeed, etc. The FB video ad specs include –

  • File Type: MOV, GIF or MP4
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 4:5 for mobiles and 1:1 for desktops or mobile
  • File size: Maximum of 4 GB
  • Minimum duration: 1 second
  • Maximum duration: 241 minutes
  • Facebook Instant Article Video Ad Specifications

This is an ad format wherein the articles open immediately in-app, in an optimized reading experience. The ads are similar to print ads in a magazine. You can use sounds but captions are not supported.

The Facebook video advertising specs for instant ads are –

  • File Type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 16:9
  • File size: maximum of 4 GB
  • Minimum duration: 1 second
  • Maximum duration: 241 minutes
  • Facebook Reel Ads Video Specifications

Reels were introduced by Instagram in August 2020, followed by Meta or Facebook in 2021. Nowadays, Facebook reels have become a sought-after format for marketers to promote their ads. These short videos appear only on mobile versions of FB and provide the viewer with a quick and immersive visual and audio experience.

The video size for Facebook reels ads is –

  • Video Length – 4 seconds to 90 seconds
  • File type: MP4 and MOV
  • Ratio: 9:16, 4:5 and 191:100
  • Resolution: At least 500 x 888 pixels
  • Video captions and sounds: optional
  • Maximum file size: 4 GB
  • Facebook Story Video Ad Specifications

The specifications for story ads on Facebook include –

  • File Type: MOV, GIF or MP4
  • Ratio: 9:16
  • Video settings: H.264 compression, square pixel, fixed frame rate, progressive scan, and AAC audio compression at over 138 kbps
  • Resolutions: A minimum of 1080 x 1080 pixels

The official site of Meta recommends that you leave 40 percent of the top and 20 percent of the bottom section of the video free of text, logo, or other elements to avoid covering them from the call to action or profile icon.

With this, you now know the Facebook video advertising specs. If you want to bolster your revenue via ads, a Video Marketing Company in Scottsdale can help!

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