Headline Writing And Title Tag SEO In A Clickbait World – Whiteboard Friday

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Headline Writing And Title Tag SEO In A Clickbait World – Whiteboard Friday
When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher’s intent? We’d like all three, but a headline that achieves them all is incredibly difficult to write.

In today’s Whiteboard Friday, Rand illustrates just how small the intersection of those goals is, and offers a process you can use to find the best way forward.

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SDARR Studios is a digital marketing agency located in Chandler, Arizona. We specialize in content marketing, Search Engine Optimization, and link building. We have created strong business relationships with site owners around the world, making us a premier resource for link acquisition and featured guest posting.