How An Ad Is Served With Real Time Bidding (RTB) – IAB Digital Simplified

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How An Ad Is Served With Real Time Bidding (RTB) – IAB Digital Simplified
Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.
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17 thoughts on “How An Ad Is Served With Real Time Bidding (RTB) – IAB Digital Simplified”

  1. Fabulous video. From a publisher advocate perspective it costs money to have that unique content that brings users and traffic so a publishers priority is to sell advertising space at a premium. This ad revenue helps pay for the content, pay their employees and staff. Now that there’s more programmatic premium offering out there rtb makes more sense.

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