If it had not already been news, Google is the website with the highest number of visitors in the world right now, and the search engine holds over 92% of the market share amongst search engines. That being said, most business owners know the importance of a proper and well-optimized Google My Business Profile.
If you want your business to gain more visibility and attract the target audience, showing up in their searches on Google and G-Maps, then you will have to create a Google Business Profile (earlier known as Google My Business).
What Actually Is Google My Business Listing?
Google My Business is a business listing feature offered by Google. The listing feature is free of cost, and it enables you to get more visibility across Google services by creating a listing of your business with basic details and pictures of your business. The details include the services and products of your business as well as contact, location etc.
Why Is An Optimized Google My Business Listing Important For Your Business Growth?
Google My Business Listing is a simple and free feature that can be very helpful for your brand. Let us take a look at why you need to have a well-optimized Google My Business listing for your business growth and success.
With a well-optimized and complete Google Business profile, you will be able to get more visibility across multiple Google platforms. With a properly optimized GMB listing, the chances of your business getting discovered on Google search and Google Maps are much higher.
Be it web traffic or physical traffic you are targeting to attract; if you want to make your brand visible to people that search for businesses and products like yours in a local region, then a GMB listing can be the perfect tool for you.
Better Control Of Your Online Business Information
No other business listing platform offers better visibility than Google. As much as that is true, with a GMB listing, you also have better control over your online business information. The platform enables you to update your business details any time you want. The details may include essential information about the business, like contact details, operating hours, and other essential information about the business.
Not just that, you can also post about any important updates and announcements like any change in locations, expansion of services, temporary closure of business, or full resumption of operations. With a well-optimized and properly maintained Google Business Profiles, you will have a very strong local SEO. The information you share will come on top of third-party sites with outdated information on SERPs.
Online Reviews For Trust And Credibility Of Your Brand
Customer reviews and ratings have become extremely improved in today’s time. The majority of customers check customer reviews before they buy from a brand online or even at a physical store nowadays. These reviews are a key element of social proof and are very effective and meaningful in building the trust and credibility of your brand. And on your GMB listing, your customers can post their own reviews at any time, which will be visible to anyone on the Internet.
This makes it amply clear that a well-optimized Google My Business profile can lead to the success of your brand.