How Digital Marketing and Customer Service Can Work Together and Enhance Business Growth

How Digital Marketing and Customer Service Can Work Together

Looking for innovative strategies to enhance business growth is the road to success. An effective approach is to combine digital marketing and customer service, as these two branches can work together and produce astonishing results. Let’s see how digital marketing and customer service can work together and enhance business growth over time, which will; as a result, propel your company forward at a fast pace!

Using Social Media For Customer Support

One of the most useful ways to promote a business is through social media platforms. Everyone who has a mobile device has at least two or three social media accounts. That’s why using social media for marketing has a significant impact on a business.

However, there is one little thing that requires some thinking. Is your marketing team the best crew for communicating with customers via social media? Have in mind that people use social media to communicate. While marketing teams excel at creating valuable promotional content of the highest quality, they are not the best choice when it comes to communication. They don’t have the training and experience a customer support agent has.

For that reason, combining digital marketing and customer support with the use of social media as a channel is a fantastic approach that secures success.

Finding Unique Ideas

Creating unique digital marketing content over and over again is excruciating. No matter how good the marketing team is, sometimes they might experience a dry spell when it comes to getting new ideas. When that happens, the business may suffer due to a lack of promotional content that will keep current clients interested. Furthermore, the conversion rate might also suffer.

If this happens to your company, have no fear. The answer is right in front of you: engage your customer support team to find new marketing ideas. They are communicating with clients on a daily basis, listening to all the good and bad comments.

Customer support might be the channel you need to find ways to fix issues with current products or services, and at the same time, come up with a few fresh ideas or new products.

Understand More About Your Customers’ Shopping Habits and Their Persona

How well do you understand your customers? Is your marketing team listening to all the little things that might be of great value to your company?

A digital marketing team often works with the image of a perfect customer. However, that image can be far away from how actual customers think and behave.

While there are many ways to get this info, like using advertising agencies, and conducting surveys and polls, that is not the same as talking to people and getting to know them in person.


Alt: Newton’s cradle with four yellow smiley faces and one red sad face instead of metal balls.

One unhappy customer will quickly turn into more, so use all of the resources at your disposal to prevent that.

A good customer support agent knows exactly who he or she has on the line. Everyone who works directly with people starts to learn their habits and personal quirks in no time.

The road to creating useful digital marketing content that will produce results requires you to know your customers and their persona. That’s why combining digital marketing and customer service plays such an essential role in enhancing business growth.

The Current Situation vs. Customer Expectations

Selling a product or service requires a great deal of insight. As mentioned above, understanding the buyers’ persona is important; however, that’s just the first step.

If there is one way for customer support to integrate with digital marketing, it is to underline customer expectations and use that information to improve digital marketing content.

Customers might often be reserved when it comes to expressing their real expectations of a product or service. Even if they are mildly satisfied, they won’t speak out about ways to improve the service. However, if they communicate with customer support, all those little details swim out on the surface.

If we observe this from an angle of a digital marketing team, they have an opportunity to change the marketing campaign into something closer to what their clients expect. Everything is about pitching the product to the customer. If you don’t hit all the right notes, they will give you a courtesy smile and a “Thank you,” and move forward.


Word “impossible” with a gap after “im”, and a person jumping over the gap.

Teamwork provides that “something” that turns impossible into possible.

This is especially important for industries that provide specialized services. To give you an example, this way of strategic thinking could help create client-oriented systems designed for movers in the relocation industry. Moving a household is a tedious and challenging process. People need all of their expectations to be met without missing any deadlines. The level of stress is too high, and there is no room for error.

That’s a perfect example of how a digital marketing team could use customer support info to learn more about customers’ expectations and let them know they have nothing to worry about.

Use Customer Experience to Promote Your Business

You can often see how companies promote their business by sharing success stories from their clients. Getting a good review or a positive comment is all a company needs to boost its popularity.

With that in mind, engage customer support agents and tell them to collect as many positive reviews as possible. Forward those stories to the digital marketing team, and use them as a tool to let others know how you treat your customers.

As a result, you might see a jump in the conversion rate in no time.

Provide More With Customer Loyalty Programs

There is a saying that every customer matters. While that is true from the customer’s perspective, it is a fact that companies value some customers more than others. If you have a client who spends hundreds or thousands of dollars every month, you will appreciate that more than a one-time customer who bought one or two products.

That’s why loyalty programs exist. It is a way to reward your best customers and offer them more. It is one of the strategies on how not only to meet but exceed customer expectations.


A girl with a smile on her face, showing OK with her fingers.

There is no better way to grow your business than to make sure happy customers remain satisfied.

With the help of customer support, you have all the necessary information to build a quality loyalty program based on customers’ desires. Once the digital marketing team works on packaging it for the clients, you can go back to the customer support team and use them to inform your customers about the new loyalty program you are offering.

As you can see, the conjunction between digital marketing and customer support has immeasurable value for your business. It does not only help you increase your earnings but also build a brand out of your company.

Sharing a Unified Goal

We’ve covered a couple of important aspects of combining digital marketing and customer service:

  • social media platforms are a channel that connects both digital marketing and customer support
  • use customer support to pass new ideas to the digital marketing team
  • customer support helps you learn about your customers and improve your marketing campaign
  • this unity helps you exceed customer expectations
  • promote your business with customer success stories
  • create a loyalty program as a joint success of digital marketing and customer support

As you can see, these critical aspects of combining digital marketing and customer support will help you enhance business growth. Together, you can all share a single, unified goal – create a quality service as a joint effort of all teams.
Read More: 7 Powerful Local SEO Hacks to Rank

With that in mind, it is a good idea to implement cross-training, where digital marketing employees receive customer support training. They will receive knowledge of clients and how to understand them better. As a result, they will be able to create better and more unique content.


A group of people joining hands, with the map of the world in the background.

Only by joining forces between digital marketing and customer support will you be able to provide exceptional service and exceed customer expectations

In the same manner, custom support agents should get a glimpse into how digital marketing works. By understanding the key elements of digital marketing, they will know which parts to focus on when talking with clients. Not only will they be able to gather valuable data for research purposes, but they will also learn how to advertise the ideas the digital marketing team comes up with.

If you need more resources on achieving this, it is a good idea to reach out to a professional digital marketing company.

By implementing this cross-training, your employees are getting all the tools they need to help you push your business in the right direction!

Read More: How Website Speed Affects Search Ranking?

Gilbert Fuentes
Gilbert Fuentes
I am thrilled with the results from Sdarr Studios! Jordan and his team were incredibly helpful, transparent, and made the entire digital marketing process easy to understand. In just 90 days, they helped rank my business, and the results have been phenomenal. The level of support and clarity they provide at each step is unmatched. If you're looking for a digital marketing agency that delivers on its promises and guides you seamlessly through the process, Sdarr Studios is the way to go! Highly recommend!
Graham Ashe
Graham Ashe
Our business needed more visibility in the Scottsdale market, and after dealing with a few underperforming SEO agencies, I came across SDARR Studios. Jordan and his team got us more traffic in the first six months than we had in the previous 18 months. Highly recommended!!
Jaime Weatherby
Jaime Weatherby
SDARR Studios are amazing when it comes to SEO, we working with them for all of our client needs. They generate great results but are also patient and great partners when it comes to explaining what's happening with our client's SEO so everyone feels comfortable and supported.
Mark Veleski
Mark Veleski
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!


We are the East Valley's premier Digital Marketing Agency.

Copyright © 2024. SDARR STUDIOS. All rights reserved.

Audit Your Website Now!