There is no one definitive answer to the question of how many pages a website should have. However, there are a few factors that you should consider when making this decision. While there isn’t necessarily a right answer, there are certainly some wrong paths down which many businesses travel each year. With this in mind, we’ve gathered some tips for you today.
Ultimately, the simple answer to this question that any Chandler SEO company would give is that your website should have as many pages as you need to effectively sell your product or service. If you have a lot of products or services, then you will need more pages. If you have a very limited selection, then you won’t need as many. The secret is meeting the needs of your visitors, however many pages this requires. Having too many or too few pages can both have negative consequences for your business.
If you have too few pages, then you might not be able to give visitors the information they need to make a purchase. In turn, this could lead to lost sales and revenue. On the other hand, if you have too many pages, then visitors might get overwhelmed and confused; this could also lead to lost revenue. Like anything in life, the key is finding the right balance.
Too Many Pages? No Such Thing…For the Most Part
Are more pages better for SEO? Yes, but the principle of diminishing returns can sometimes apply. In other words, at a certain point, adding more pages will actually start to hurt your SEO efforts because it becomes increasingly difficult to get all of those pages indexed and ranked. Also, quality can drop as you add more pages and companies often create pages that rank against one another – this is called “cannibalization.”
When it comes to pages and SEO, more is not always better. But, if you’re meeting the needs of your visitors and every page adds value, no search engine will punish you for having a few hundred pages on your website. In fact, they may even reward you. So, the answer to “how many pages should a website have for SEO?” is as many as it needs to have.
If you’re not sure whether a page is adding value, ask yourself this question: “if this page didn’t exist, would my visitors be able to find what they’re looking for?” If the answer is no, then that’s a good sign that the page is worth keeping. If yes, you probably don’t need it.
Create a Page for Each Location/Product/Service
Next, don’t be afraid to create a page for each location, product, or service that you offer. Rather than copying and pasting content between pages, make it unique to each page. This will help search engines understand what each page is about and index it accordingly – you will also avoid cannibalisation. As a general rule, you should never duplicate content because it confuses search engines and prevents them from knowing which version of the content is most relevant. While it might seem like a big investment to make each page unique, it will do wonders for traffic and performance.
While on this note, don’t forget to add new content to your website regularly. Google loves fresh content, so the more you can add, the better. This could be in the form of a blog, case studies, new products, or even just updated information on your existing pages.
How many words per page for SEO? This is a difficult question to answer because it varies so much depending on the topic and keywords you’re targeting. Once again, general rules are best and you should aim for at least 300 words per page. This should give you enough content to work with to include your target keywords and related phrases while still providing valuable information to your readers.
If you need help, get an SEO audit from experts and watch as your performance continually improves, with the right pages and the perfect number of words on each!