How Many Types of Link Building Exist in SEO?

Types of Link Building in SEO

Link building is a key component of SEO as it helps to increase the visibility and ranking of websites in search engine results. However, don’t make the mistake of thinking that only one type of link-building exists when you hire dedicated link building expert. In truth, several types of links can be used for SEO link building, each with its own advantages and disadvantages.

Everything You Need to Know About Internal Links

Firstly, there are internal links; these refer to the links that lead you from one page within your website to another. For example, clicking on a “Contact Us” button would take you to a separate page where contact details can be found. Internal links are particularly important for SEO because they allow search engine crawlers to easily navigate and index your website; this makes it easier for your pages to rank higher in SERPs.

What’s more, internal links also improve navigation for website users, effectively guiding them around your website and providing a better user experience (UX). This is important for SEO because Google now considers UX when deciding which pages to rank in SERPs.

Everything You Need to Know About External Links

Aside from internal links, SEO link building also involves external links, which point from your website to others. It is a crucial part of SEO because it signals search engine crawlers that the content on your website is relevant to a particular topic. For example, you might link to a golfing website when writing about the best clubs in the market. By doing this, you are showing that you have done research on the topic and can provide valuable information to your readers.

Additionally, external links also help in increasing domain authority, which is a metric used by search engines to rank websites. When you link to a high-authority website, it indicates the trustworthiness and credibility of your website to search engine crawlers. Essentially, it boosts the authority of your content and improves the experience for visitors (something that Google appreciates).

Everything You Need to Know About Backlinks

Which type of link will improve SEO ranking? While they all have an impact, most people asking this question are usually referring to backlinks. Backlinks are links coming from other websites that link to yours, and they can be incredibly valuable for SEO. Having backlinks to your website from high-authority websites can work wonders for your website’s ranking.

However, it’s important to remember that the quality of your backlinks is much more important than their quantity. Make sure you are getting links from websites with a good reputation and relevant content that are likely to be visited by your target audience. If possible, avoid links from websites with a low domain authority or ones that have been penalized by search engines.


Now you know how many types of link building in SEO help a website, how do you build them? With the ever-changing nature of search engine algorithms, it’s important to stay up to date on the latest link-building techniques and best practices. You can begin by researching the types of link building described above and determining which ones are best for your website’s goals and objectives.

Ultimately, they all help in different ways. While internal links help establish a strong website hierarchy, external links help build your domain authority. Meanwhile, backlinks help your website rank higher in search engine results pages. As you strategize, consider the impact that each type of link building has on SEO, and work with an expert if you need help!


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