Do you want to increase traffic to your website but don’t know how? Don’t worry, you’re not alone. A lot of business owners struggle with this issue. The good news is that there are a few simple things you can do to bring more organic traffic to your website. In this guide, we will discuss some of the best strategies for increasing traffic and improving your SEO ranking. If you’re wondering how to bring organic traffic to your website, you’re in the right place.
Try Influencer Marketing
As you may have heard, influencer marketing is all the rage these days…and for good reason. Above all else, it works. If you can get influential people in your industry to promote your content, you will see a significant increase in your traffic. This is because people trust influencers more than they trust brands. When an influencer promotes your content, their followers are more likely to check it out.
To find influencers in your industry, you can use a tool like BuzzSumo. Just enter a topic related to your business, and BuzzSumo will show you the most popular content on that topic. From there, you can see who the influencers are that are sharing that content.
Use On-Page SEO
On-page SEO is the process of optimizing your website for search engines; this means making sure that your website is structured in a way that makes it easy for search engines to find and index your content. Today, one of the most important aspects of on-page SEO is using the right keywords.
To find the right keywords for your website, you can use a tool like Google AdWords Keyword Planner. Just enter a few seed keywords related to your business, and the Keyword Planner will show you a list of related keywords, as well as how many people search the term. If you’re a contractor, digital marketing is essential, and you can get help from a professional contractor digital marketing company.
Although it’s an old strategy, guest blogging is still an effective way to bring organic traffic to your website. By writing guest blog posts on other people’s websites, you can get your name and your website’s URL in front of a whole new audience. Just make sure that the blogs you’re guest blogging on are relevant to your industry, and that you’re providing valuable, original content.
Use Long-Tail Keywords
When it comes to keywords, longer is better. Long-tail keywords are more specific, and they’re less competitive than short, general keywords. That means that it’s easier to rank for long-tail keywords and that you’re more likely to get organic traffic from them. So, when you’re creating content for your website, make sure to use long-tail keywords whenever possible.
As an example, let’s say you own an online store that sells shoes. A short, general keyword like “shoes” is going to be very difficult to rank for. But a long-tail keyword like “women’s size 12 black leather shoes” is much easier to rank for.
Remove Outdated Content
As well as producing new content, you should also be removing any outdated content from your website. This is important for two reasons; first, it ensures that your website only contains accurate and up-to-date information. And second, it gives you a chance to update your old content so that it’s more in line with what people need.
The benefits of organic traffic are clear. Not only is it free, but it’s also the most targeted form of traffic you can get. By following the tips above, you can boost your traffic this year.