How to Evaluate a Digital Marketing Agency

How to Evaluate a Digital Marketing Agency

Hiring a digital marketing agency can be a daunting task because there are so many options out there. Which one is the right fit for your business? We want to discuss how to evaluate a digital marketing agency and determine if they are the right fit for you. We will cover topics such as their experience, their team, and their services. By the end of this post, you will be able to make an informed decision about whether to hire them.

In the early stages of choosing a digital marketing agency in Phoenix AZ, you should get proposals from a shortlist of companies after whittling down your list. Now, we’re assuming you want to take it one step further and learn how to evaluate a digital marketing agency after its proposal. With this in mind, consider the following:

Does it meet your brief and personal preferences?

Firstly, does the proposal from the agency meet your requirements? This includes both the must-haves and the nice-to-haves that you wrote down when first embarking on your search for an agency. Secondly, does the agency seem like a good fit for you and your company? Do their values align with yours? Do you get along with their team?

Is the proposal comprehensive and tailored to your needs? Often, we see that agencies will cut and paste generic proposals for each of their clients. For us, this is an immediate red flag. A great agency will take the time to get to know your business, understand your unique needs, and put together a proposal that is tailored just for you. If they can’t put in the effort now, how can you expect them to do so once they’re on board?

In terms of preferences, don’t be afraid to ask the agency what their thoughts are on things like frequency of communication, reporting cadence and format, etc. This will give you an insight into how they like to work and whether that meshes with your preferences.

Does the agency have a strong team to achieve your goals?

Next, you’ll want to take a look at the team that will be working on your account. Be sure to ask about their experience, both in terms of years in the industry as well as working with similar businesses or on similar campaigns.

Wherever possible, you’ll also want to get a sense of their personality to see if you’ll be a good fit. After all, you’ll be working closely with these people and you want to make sure it’s a partnership you’re comfortable with.

Does the agency have good references?

Of course, you should never just take the word of an agency when it comes to its successes. Always ask for references from past clients and, if possible, reach out to those clients directly to get their feedback. What do previous clients think of the agency’s work? Would they recommend them?

Does the agency’s price fit with your budget?

Digital marketing agencies can range widely in terms of price; some may offer low prices with the understanding that you’ll be paying for ads or other services out of pocket, while others will include those costs in their quoted price. Make sure you understand exactly what you’re getting for your money and that it falls within your budget.

With this, you have a better idea of how to perform a digital marketing performance evaluation. By keeping these factors in mind, you can more easily find an agency that will be a good fit for your business. You can also consider the chemistry, reporting processes, and even the tools they use!


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