If you’re a small business owner, you know that it can be difficult to compete with larger businesses. One way to level the playing field is by choosing a good SEO company to improve your website’s search engine ranking. But with so many SEO companies out there, how do you find the best one for your business?
Ask Competitors and Clients for Recommendations
Firstly, you can ask your competitors and clients for recommendations. If they’re happy with the SEO services they’re receiving, they’ll be more than happy to point you in the right direction. Not only that, but they may also be able to give you some insights into how to find the best SEO company.
Always Analyze Past Performance
Would you choose a driving teacher that has never had a student pass their test? Probably not. So, why would you choose an SEO company that doesn’t have a proven track record? Always analyze past performance before hiring an SEO company. How do you do this? Well, you can start by getting references from past clients. If the company is good, they’ll have no problem sharing references with you.
Elsewhere, you can also take a look at their portfolio because the best SEO company for small businesses will have a solid portfolio that showcases their past successes. If they don’t have a portfolio, that’s a major red flag and you should look elsewhere.
Finally, you also have a wealth of honest information online thanks to reviews. You can find reviews on the company’s website, but the best place to look is third-party platforms like Yelp, Google, and even social media platforms like Facebook.
Meet the Team
If you’re really going to get a feel for whether an SEO company is the best fit for your small business, you need to meet the team. This is especially important if you’re working with a larger company; you want to make sure you’re working with someone who understands the unique challenges that small businesses face.
During your meeting, pay attention to how the team communicates with you. Do they take the time to explain things in a way that you can understand? Are they patient with your questions? Do they seem truly invested in helping your business grow? You should also ask about their experience working with businesses like yours. Do they have a solid understanding of your industry? Are they up to date on the latest trends and changes?
Mistakes to Avoid
So, you’ve seen what you should do when seeking the best SEO company in Arizona…but what about the mistakes? Ultimately, the biggest mistake is choosing the cheapest solution (assuming money is the only criterion on which you base the decision!). The truth is, cheap SEO services might sound like a good deal at first, but they can do more harm than good. Search engine algorithms are always changing, and an inexperienced or unscrupulous SEO company might not be able to keep up. Eventually, this could lead to your website being penalized or even banned from search engine results pages.
Additionally, don’t just look at the companies in your immediate area. It’s important to consider companies from all over the country (or even the world) when making your decision. With the internet, location is no longer a barrier, and you should take advantage of that.
Finally, follow the steps above and trust your gut. If something feels off about a company, it probably is; the best services for small businesses are the ones that you feel comfortable with. SEO is a complex and ever-changing field, but it’s essential for small businesses that want to compete online. Why not get started today?