How to Optimize Google Local Service Ads

Optimize Google Local Service Ads

Imagine Google as a bustling marketplace — a neighborhood where shouting to be heard is as common as hearing your neighbor’s TV. Google Local Service Ads (LSAs) are the equivalent of your storefront sign, loudly heralding your services to passersby in the digital town square. Ready to learn how to make your sign the shiniest, most inviting beacon in town? You may have done the Google LSA vs Google Ads comparison and determined that the former was better for your business. So let’s explore how to set up Google Local Service Ads, how to rank higher on Google Local Services, and how to optimize Google Local Service Ads. 

Setting Up Your Google My Business Profile for LSAs

Your Google My Business (GMB) profile is your business’s digital real estate; it dictates your storefront’s curb appeal. With LSAs, a user-friendly, optimized GMB profile is like a charming storefront that beckons customers effortlessly. From including accurate business information to selecting high-quality images, ensuring that your GMB profile reflects the essence of your business is crucial.

Choosing the Right Categories for Your Business

Categories in LSAs are like the goods in a grocery store — they help customers find what they’re looking for quickly. Picking the most specific and accurate category (or aisle in our metaphor) for your service in LSAs is key. A neater, more organized store (or ad group) makes for a customer-friendly shopping experience. No one likes to wander aimlessly. So make it easy for potential customers to find you. If you’re already struggling, be sure to work with a Phoenix Ppc Management Service

Crafting Compelling Ad Copy That Drives Engagement

Your ad copy is the language of your storefront sign. It should be clear, inviting, and informative. Highlight the unique selling points of your business and offer what your customers can’t refuse. Are you the fastest, the friendliest, the family-owned? Use the ad copy space wisely to boast and beckon without babel. You may have found differences in the Local Services Ads vs Google Ads, but this is one similarity. 

Managing Reviews and Reputation to Boost Your LSA Performance

In our marketplace metaphor, reviews are the word-of-mouth advertising that spreads like wildfire in a digital community. Positive reviews build trust and can spread the word faster than any flier. Encourage your happy customers to leave a review and respond to all reviews, good or bad, with grace. It shows that you care about your customers, and Google rewards that behavior with better ad performance.

Best Practices for Running Successful LSAs

Like a car GPS, LSAs are an essential tool to guide customers to your digital storefront. But just having the map doesn’t guarantee a smooth ride. You still need to know how to operate it effectively and keep an eye on your surroundings. Be sure to follow the advice in this guide and work with professionals if you want to save time and money! 

Read Our Other Blog: How To Edit Homepage For SEO On Shopify

Graham Ashe
Graham Ashe
2024-04-11
Our business needed more visibility in the Scottsdale market, and after dealing with a few underperforming SEO agencies, I came across SDARR Studios. Jordan and his team got us more traffic in the first six months than we had in the previous 18 months. Highly recommended!!
Jaime Weatherby
Jaime Weatherby
2024-02-12
SDARR Studios are amazing when it comes to SEO, we working with them for all of our client needs. They generate great results but are also patient and great partners when it comes to explaining what's happening with our client's SEO so everyone feels comfortable and supported.
Mark Veleski
Mark Veleski
2024-02-05
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
2024-01-31
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
2024-01-17
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
2024-01-16
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
2023-12-20
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
2023-12-16
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
2023-12-12
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
2023-12-06
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.

DON'T SETTLE FOR MEDIOCRE

We are the East Valley's premier Digital Marketing Agency.

Copyright © 2024. SDARR STUDIOS. All rights reserved.

Audit Your Website Now!