Maximizing Your Reach: How SEO and Google Ads Work Together

SEO Company

Google Ads and SEO are two powerful digital marketing tools that can help you reach your target audience, build awareness, drive leads, and grow sales. But how exactly do they work together? The first thing we should note is that a Glendale SEO company can help on this journey because they understand the nuances of SEO and how to make it most effective.

What is SEO?

Search engine optimization (SEO) is the process of optimizing a website to appear higher in search engine rankings for relevant queries. By creating content that is optimized for specific keywords, boosting technical factors like page speed and mobile readiness, and earning high-quality backlinks from authoritative websites, SEO can help your business rank higher in search engine results pages (SERPs).

What is Google Ads?

Google Ads, on the other hand, is a form of paid advertising. Businesses can create ads to appear at the top of search engine results, or on other websites and apps via Google’s Display Network. These ads are targeted to users based on their search history, demographics, location, and other factors.

How Do SEO and Google Ads Work Together?

So, you want to know how SEO and AdWords work together? In short, SEO can help you ensure your content appears in the highest-ranking SERPs, while Google Ads enables businesses to quickly appear in search results by paying a fee.

When used in conjunction, businesses can increase their reach and gain more customers. SEO allows your content to appear near the top of organic search results, giving it a more authoritative presence in the eyes of potential customers. Meanwhile, Google Ads can help you quickly appear at the top of search engine results and drive traffic to your site.

By utilizing both SEO and AdWords, businesses can enhance their visibility in the digital marketplace. SEO can strengthen your organic presence and provide long-term benefits, such as higher click-through rates (CTR). Google Ads, on the other hand, gives businesses an immediate top-of-page presence and is a great way to drive qualified traffic.

By combining SEO and AdWords, businesses can capitalize on the benefits of both techniques. SEO will work to build up your organic presence, while Google Ads provides an immediate boost (especially useful when launching new products or running promotions). This will help you maximize your reach and ensure that potential customers know about your business.

How to Manage SEO and Google Ads

Rather than trying to do everything alone, remember that you will find professionals in both areas that can help. For example, an SEO service will be able to optimize your content for maximum search engine visibility, while an AdWords optimization expert can help you create effective campaigns and track their results.

With both, the (not-so) secret is continual optimization because neither are one-time solutions. This means regularly reviewing and fine-tuning your SEO content for search engine relevance as well as optimizing ad campaigns to yield the best results.

When SEO and Google Ads are properly managed, they can be powerful tools for driving more traffic to your website and generating conversions. When the two are used in conjunction with each other, they can produce an even greater impact.

If you don’t know how to get started, contact an SEO expert or digital advertising agency. Furthermore, some companies can help with both; they can help you develop a strong strategy for your website and advise you on how to leverage both SEO and Google Ads for the greatest success.

Why not get started now?

Mark Veleski
Mark Veleski
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.


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