McKinsey: How The Digital Age Is Disrupting The Marketing Framework

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McKinsey: How The Digital Age Is Disrupting The Marketing Framework
David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales

The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.
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5 thoughts on “McKinsey: How The Digital Age Is Disrupting The Marketing Framework”

  1. Hi thanks for sharing! 5 STEPS: Audience, Content, Channels, Analysis, and Implementation!
    Reply 9

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