If most businesses were to summarize the online world these days in one word, most would say ‘competitive’. If you’re like most, many other businesses are vying for the same customers as your own service. If you aren’t closely monitoring your search engine presence, this will soon cause problems. Rather than clicking on your links, prospective customers will click on the links of competitors (and nobody wants this!).
Whether you sell towels, shoes, or financial services, search engine marketing has become critical in the modern world. But what is search engine marketing? Does your business need to invest in this practice? Do you need SEM consultants in Phoenix, Arizona? On this page, you’re going to learn everything you need to know. By the end, you’ll probably feel like most and feel compelled to act – if this is the case, remember that SDARR Studios is the service for all things search engine marketing in Phoenix.
As the name suggests, search engine marketing is a marketing strategy designed to improve the visibility of a brand on search engines. While most attention these days goes to Google, it’s worth remembering that Bing and other search engines still have a small percentage of the market share. While their share might pale in comparison to Google, it still accounts for millions of searches per year (searches that could turn into customers for your brand!).
With Phoenix search engine marketing, the aim is to boost your online presence so that prospective customers find your brand rather than your competitors. The more competitive your market, the more important a tailored strategy becomes.
Often, confusion arises due to the use of the phrases ‘search engine marketing’ or SEM and ‘search engine optimization’ or SEO. Are they the same? No. While SEO tends to focus purely on organic traffic, SEM covers all the different techniques that you can use on search engines to gain visibility. In other words, it also includes pay-per-click (PPC) advertising and similar strategies.
How does Arizona search engine marketing work? Well, it starts with a search engine marketing firm in Phoenix. Sure, you can choose to go through this process alone. However, it makes sense to work with a third-party company that has the skills, experience, tools, and resources to handle this process on your behalf.
What does this mean? When you work with SDARR Studios, we’ll first perform an audit to look for optimization opportunities right across the strategy. Whether you’ve invested in SEM before or this is your first time, the initial audit is key because it allows us to assess your performance on the search engines. From here, we can decide on the best techniques and steps to improve visibility and search engine performance.
When working with an SEM specialist, what sort of services can you expect?
Keyword Analysis – Firstly, the experts will perform keyword analysis to see what your customers search for when looking for a business of your type. For instance, it might be ‘vacation sunscreen’ or ‘best UV protection’ for those who specialize in UV protection products. Using various tools, we can determine the most relevant keywords for your industry and your current performance in these areas.
Landing Page and Content Creation – After determining the most important keywords, we can then discuss potential new landing pages and content. Of course, since SEM is more than just SEO, we can also explore PPC campaigns and paid traffic rather than just organic traffic. At SDARR Studios, we’ll send suggestions for your feedback whether it’s new landing pages, schema, blog posts, on-page SEO, off-page SEO, or any other technique. We’ll explore all sorts of avenues to get more visibility on search engines for your business.
Monitoring and Improvement – As you may know, SEM isn’t just a one-time thing. Instead, strong performance requires hard work and continual improvements. Therefore, we’ll continually track keywords and ensure that we’re making progress toward your goals. As well as a report every month, we will keep sending suggestions when potential improvements arise. Depending on your level of involvement, we can implement changes on your behalf or you can confirm suggested changes as and when they reach your inbox.
With the right search engine marketing firm in Phoenix, you don’t have to worry about finding time for keyword research, ad campaign optimization, or any other aspect of your SEM strategy. If you want to talk about prospective SEM strategies, don’t be afraid to pick up the phone and speak to one of our experts today.
When it comes to Phoenix search engine marketing, one of the most common questions regards the placement of ads. This is a great question, and the truth is that your third-party company will explore different advertising options. Generally, search engine advertising means placing ads on search engine websites. For example, Google Ads is one of the most popular advertising platforms around.
Through Google Ads, you can create dynamic search ads, responsive search ads, video ads, display ads, local search ads, and more. Depending on the type of ad chosen, your campaign will appear in different positions to catch the attention of prospective consumers. Over time, your marketer will keep an eye on which ads get the best response to continually get the most from your advertising budget (and get lots of traffic and clicks!).
As time goes on, we appreciate that your marketing budget is stretched more and more – some reading this will wonder why they should invest in SEM when they’re already spending money in various other areas. With this in mind, allow us to explain just some of the benefits of investing in SEM this year.
Positive ROI – Primarily, the money you spend on SEM is likely to generate a positive return. While PPC ads lead to quick clicks during campaigns, SEO generates organic traffic. If the right keywords are chosen and maintained, there’s no reason why you can’t generate a healthy number of clicks for many years to come. With more traffic and a powerful online presence, you should see a positive ROI in no time.
Search Engines are Key – Unsurprisingly, the companies that control the search engines are also the ones that tend to control the market. Did you know that around 45% of all searches on Google lead to organic clicks? What’s more, around one-third of all internet users click on ads because they believe that it answers their question.
In truth, we could point to endless statistics regarding the state of the search engine market. Long story short, as any Arizona search engine marketing company will tell you, a high percentage of consumers use search engines when making purchasing decisions. While the trend was already growing, the pandemic ensured that the search engine shopper is here to stay. If you don’t have a presence on search engines, either paid or organic, you will lose ground to competitors. Why make life hard for yourself when you can contact SDARR Studios to help instead?
Higher Conversion Rates – As a business owner, you’re probably interested in results. If this is the case, you’ll be glad to know that SEM generally leads to increased conversion rates. While PPC ads can generate immediate results, SEO will lead to increased clicks and conversions over time.
Improved Brand Recognition – In a world where consumers seek credible brands that they can trust, improving your search engine performance will make a huge difference to your brand. Thanks to keyword research with search engine marketing in Phoenix, all content is focused on specific keywords – the ones that your audience uses daily. As you enjoy improved reach, your brand becomes more recognizable and gains credibility over time.
Specific Targeting – Do you have a specific audience that you wish to target? Perhaps you want to focus on selling a specific product over the next few months? If so, this is easily achieved with SEM.
Ultimately, the cost of SEM consultants in Phoenix Arizona depends on the services you require. While some businesses simply want some advice, others need help with every part of the strategy. For example, this means creating an SEO strategy, working on PPC campaigns, and more. With PPC campaigns alone, you will find interstitial ads, banner ads, rich media, video ads, and lots more besides. Of course, this is without the continual monitoring and improvement required for PPC ads to be successful.
While we can’t put a single figure on this page to answer your question, we can say that SEM is well worth the investment. With PPC campaigns, remarketing campaigns, SEO, and overall improvements to search engine visibility, you will wish that you had invested sooner.
Over time, you will notice that conversion rates increase while the cost per action decreases. Meanwhile, both your offline and online sales processes will improve alongside your ability to reach specific audiences. What’s even better is that you only need to pick up the phone or send an email to get started. Reach out to the SDARR Studios team to discuss your options.
To finish, here are just a handful of reasons why you should select SDARR Studios as your SEM specialists.
We’re Experts – First of all, we have all the experts on the team so you don’t need to hire them yourself. For example, we have PPC specialists, content experts, SEO geniuses, and other professionals. Why go through the hassle of hiring several professionals when you can benefit from all these skills from a third-party company? Over the years, we’ve developed proven techniques for all aspects of search engine marketing and you can benefit from years of learning and overcoming challenges.
Dedicated Customer Service – If ever you have any questions, you can drop us an email and we’ll get back to you quickly. Alternatively, arrange a call and we can talk over your account and any concerns you may have. We look after our clients – we don’t just get people to choose our service and then abandon them. When you succeed, we do too.
Detailed Reports – As your Phoenix search engine marketing specialist, you will also receive regular reports so that you can check on performance and review how the strategy is working for you. Once again, don’t be afraid to reach out if you have questions.
Even after this, we offer a full range of solutions, we have a positive track record, and our diverse range of expertise makes us a wise solution for businesses of all sizes. Why not contact the team at SDARR Studios to get started today?
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