All businesses in Arizona would benefit from an SEO campaign, yet many are hesitant to dive in and commit. More people are searching Google for products and services than ever before, yet some business owners aren’t paying attention to their rankings. There are over 5.6 billion searches taking place on Google every day, are your customers finding you? If not, we can help. We are The SEO Agency For Arizona Businesses!
What is SEO? Search Engine Optimization (SEO) is the practice of improving the rankings of a website within the search engines. The higher the ranking, the more likely people will find your business. So whether your business is in Chandler, Tempe, Phoenix, or any of the surrounding cities, every company benefits from a well-optimized brand. A well-optimized brand improves search engine visibility and, as a result, drives more traffic to your offer.
SEO is a process involving optimizing a website for specific keywords or phrases people are likely to search. The goal is to get the website to appear as high up on the list of search results as possible. If you have used Google, you know the importance of a page one position. However, SEO isn’t just about optimizing your website for search; it’s now equally important to optimize your Google My Business property and your Google Map listing to maximize your brand visibility within the search engine.
Several factors go into ranking, including the website’s design, content, and authority metrics. The more SEO-friendly a site is, the better its chances of ranking well. Technical SEO factors, content, and off-site SEO factors collectively influence rankings. It takes attention to detail to rank well in cities across Arizona, and we have been doing it for many years. SEO is essential for any local business that wants to be visible online, and it’s crucial for Arizona businesses that rely on search traffic to keep their businesses operating. Several SEO strategies can be used to improve a website’s ranking. These include keyword research, on-site optimization link building, press release, social media, and blogging. Each can play a significant role in improving your website rankings.
If you have been doing your homework, researching SEO agencies, and trying to make sense of all this, you have probably come across the term “link building.” Link building is the process of getting other websites to link to your site. Building links is important because it helps to improve your site’s authority. In addition, links pass metrics, relevance, and referral traffic, all of which are important for ranking well in Arizona. Think of a link as a conversation on the internet that references you and your services, acknowledging you as an authority in your space. Now, imagine that Google is listening to those conversations, trying to understand which business deserves a page one position within the search engine. Yes, it almost becomes a popularity contest; the more people talking about you, the more influential and authoritative you must be. That is why link-building is such a significant SEO variable.
Keywords are another variable you have learned about as you’ve been searching the web to learn more about SEO. Keyword research is the starting point for all our SEO campaigns in AZ and is what all our reports revolve around. Using a Google Keyword Planner, we can identify keywords like “SEO Phoenix,” learn about the search intent related to that keyword (informational – transactional – navigational – commercial) and find the corresponding search volume. Knowing how many people a month type in a search query helps us understand the potential for traffic. Highly searched keywords with transactional intent are considered primary search terms in our campaigns. We identify keywords with buyer intent and optimize your brand for those keywords. That is how we turn transactional search queries into revenue streams for your business.
On-page optimization ensures that your website’s design and content are optimized for the search engines. This is important because it helps your site rank higher in the search results. It’s also essential to understand word count and keyword density to ensure one page isn’t competing with another page on the site. Everything from URL structure to meta titles and descriptions can fall into the category of on-page optimization. However, on-page optimization goes way beyond that. Optimized images and media, remaining ADA compliant, building internal linking silos, and optimizing your header and footer links are also considered on-page variables.
Another SEO variable that we leverage is local business citations. These citations are essential for establishing local authority, improving map positions, and broadening your online footprint. Again, this is beneficial for ranking and enhancing your overall brand visibility. Citations help build brand visibility, pass metrics, and influence optimization; quality citations can also pass referral traffic. Arizona business citations come in many models; some are free, while others are pay-to-play. Depending on the type of business, some will require a license or proof that you’re qualified to practice in the space you are registering the citation.
Yes. Google owns the traffic on the internet, and if you want people to find you when searching for your products and services, then you need to be optimized for search and ranking in Google. Search engine optimization is vital for any Arizona business owner. It can help you to improve your site’s ranking, get more traffic, and make more sales. If you don’t invest in SEO, your competitors will, and you will miss out on an abundance of referral traffic coming out of the Google search engine. So what are you waiting for? Contact us today to learn how we can help you gain more visibility within the Google search engine.
SEO can be complex and time-consuming, but it is worth it if you want more traffic and sales. Timelines vary, websites are different, industries are different, and some cities are more competitive than others. Understanding that many variables influence progress makes us a leader in this industry. We usually estimate 4-6 months for local search and 6-8 months for nationally searched terms. Arizona businesses looking for SEO are generally looking to be optimized for local search. However, there are some instances where local Arizona businesses want to be discovered in national search results, and this can be done. Still, expectations need to be set in regards to the timeline. Another variable to consider when talking about local search in AZ is location. Location is everything, and it’s much harder to rank at the top of Google in a competitive area than in a non-competitive area. For example, a plastic surgeon in Payson, AZ, will rank easier than a plastic surgeon in Scottsdale, AZ. Considering this, we can perform a competitive analysis to identify the level of competition and design an SEO campaign that competes.
That’s the million-dollar question, and we say trust your gut and choose the company you feel will get you the results you deserve. There are a lot of SEO companies out there, so it is crucial to select the one you can trust. Make sure to do your research and have a few conversations with them before hiring anyone. The bottom line is that SEO is an essential digital marketing strategy for any Arizona business owner. If you want to get more traffic and sales, it is critical that you invest in SEO.
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