In today’s day and age, more than 90 per cent of online experiences begin with a search engine. Thus, one can gauge the monumental prowess of search engine optimization and the near-infinite advantages it carries. A recent survey suggests that the top-ranking website on Google’s search engine results page (SERP) receives 33 percent of all traffic. If your goal is to beat Google’s algorithm and updates and climb to the top of SERP, ongoing SEO maintenance is pivotal. What is it all about and how can you find a reliable SEO company in Scottsdale, AZ? Let’s find out!
What is Ongoing SEO Maintenance? Why Do You Need It?
In simple words, we can understand SEO (search engine optimisation) maintenance as an ongoing process of ensuring that an online enterprise’s SEO practices are constantly evolving and improving in tandem with Google’s core updates and algorithm changes. It also entails analyzing how the search intent of a consumer fluctuates. Likewise, an SEO maintenance package further involves keeping track of the website’s performance and implementing changes that help achieve the current SEO strategy and reach the desired goals. Here, the goals can be staying on top of the SERP, increasing social shares, bolstering traffic, getting better leads, increasing sales, and likewise.
Read More : Click-Through Rate Manipulation
How to Find the Best Ongoing SEO Maintenance Package
To find the best ongoing SEO maintenance package, you have to choose the right SEO company in Scottsdale, AZ. So, do your research, look for testimonials and genuine third-party reviews, and then make the final call. However, typically, an optimal SEO maintenance package should include the following things:
1. Rank Invigilation
The best SEO maintenance package providers will regularly monitor the movements in your search engine rankings. They will provide monthly ranking reports on the current rank of your site on Google’s SERP.
2. Traffic Tracking
An SEO maintenance package also entails a rigorous review of the statistics regarding how much traffic your site is receiving and where most of the traffic is coming from. Such tracking helps in understanding the keyword efficacy of your site.
3. Competitor Analysis
The third service you can expect from SEO maintenance by a reliable company is competitor analysis. Most packages analyze where your competitors rank for your web page keywords.
4. Creating Quality Content
You can also expect suggestions and advice on how to create quality content for your website from an SEO maintenance package. Websites that continually update their content experience higher rankings than stagnant websites.
5. Link Popularity
Finally, this refers to the number of quality websites that have links pointing towards your site. A higher number of quality links means that your website will rank at the top of major search engines, including Google. An SEO maintenance package includes link popularity analysis, an evaluation of resources related to your business and strategies to add or exchange links with them.
So, there we have it, the top five tips on finding the right SEO maintenance package!