The Importance of Quality Content

The Importance of Quality Content

In 2019, the focus for many marketing teams around the world is on high-quality content. This is great, but what does it actually mean? When it comes down to it, ‘high-quality’ is subjective so how do you ensure that your content meets the mark? Let’s find the answers about the importance of quality content! 

Writing to Engage 

According to Google, there are two aspects as to what makes content ‘high quality’. Firstly, it needs to be original, researched, and well-written. As a business, this is something you should be doing anyway. Secondly, it should have a clear purpose and offer value. If this value isn’t clear within the first minute, people will simply click away and continue their online experience elsewhere. 

With this in mind, we recommend writing to engage before worrying about anything else. If you aren’t engaging the audience and writing in a way that resonates with them, they’ll click away, and this has a double effect; 

  • You lose the attention of the people who have the potential to buy from you.
  • Google sees that visitors are clicking away quickly, and you fall down the SEO rankings. Quality SEO strategies are an important part of ranking within the Google search engine.

A Change in Consumer Demand

Another reason why quality content is so important is that consumers have wised up to the tricks of businesses. Many years ago, we would simply fill each page with as many keywords as possible (even if the content didn’t make sense!). Today, we’re living in a very different world. 

Go Pro Extreme Sports

If you want an example, you only need to look at GoPro. Did you know that only 2% of the 5,000 most popular YouTube channels belong to a brand?GoPro is in this tiny percentage. How? 

Well, they do make exciting videos with backflips over canyons and things like this. However, success comes down to their ability to meet the demands of the audience. The brand message takes a back seat, and they ensure that the videos they upload are the sort of videos the audience wants to see.

With this, the audience engages with likes, comments, and shares. Google sees that the video is offering value to the audience and pushes it up the search results page, and the whole process continues in a positive spiral.

Although we’re talking about writing today, the process remains exactly the same. The more you think about your audience and what they need, the easier it will be to produce content that resonates with them. As they engage, Google sees your value and you’re rewarded with a higher ranking. Your audience grows, more people engage, your ranking increases, etc. 

Reliable Source of Information 

Furthermore, you should also be focusing on quality content because it positions your brand as an expert in the field. In a world where consumers aren’t sure where to go or who to trust for their news and information, why not stand up and take responsibility? Reliable sources are also featured on reliable websites. Try reaching out to some popular industry websites to get content featured. If you write a good enough piece of content, authority sites will want to publish it. There are also sites like Wikipedia where you can get profile pages published, we would also advise though that you find a Wikipedia entry service to publish the content for you. There are specifications you will need to meet when publishing content to Wikipedia, so you want to be sure you are meeting the content requirements.

As you continue to produce great content, your reputation will grow, and people will see that you really understand your industry. 

Tips 

If you’re getting started with quality content this year, we recommend the following; 

  • Answer the most common questions you receive on social media, through email, and in person. 
  • Make sure you cite credible sources and check all your facts before publishing any content. 
  • Use high-quality images
  • Try to add to the content already available online rather than reproducing the same content. 
  • Add value to your audience; this should be the only reason for posting. Answer some questions, make the reader laugh, or keep them informed. 
  • Avoid spelling mistakes, broken links, slow page loading speed, and ads that distract from your content. 

 

Mark Veleski
Mark Veleski
2024-02-05
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
2024-01-31
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
2024-01-17
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
2024-01-16
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
2023-12-20
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
2023-12-16
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
2023-12-12
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
2023-12-06
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.

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