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Every year YouTube increases their dominance on the internet, making video SEO more and more important. Videos now show up on search engine results passing up some of the top spots. A video that has proper video optimization can outrank sites such as Amazon and EBay. Any individual who sells or markets on the internet knows that a video is the best tool to receive great results and are easy to use. This is why it is so important to optimize properly.
The best way to start making your video Number 1 on YouTube is by making sure it is short, sweet and to the point. Everyone is in a hurry these days and do not have time to sit and watch a 30 minute video that could have said everything in less than five minutes. Making them short, also make upload time, download time, and production time minimal. Preparing a script will reduce muttering and stumbling over words. When filming make sure the highest quality format is used. Just like with anything else more attention will be paid to a crisp clean video than a grainy, hard to see one. Allowing the viewer to comment is well received and do not make it private. User interaction helps to increase viewing and can move you up on video ranking. The use of text boxes and annotations will help deliver a clearer message and help to promote your company or website. Keep in mind that overuse of annotations can become annoying and distracting.
Text fields play an important role in video SEO ranking because search engine spiders are unable to read or comprehend videos appropriately. The use of keywords needs to appear in the title, the description, and tags need to be used for success. The more text that is used the better chance someone will find and select your video helping to increase the video ranking services. The use of original titles and descriptions will help keep your video from becoming lost in the millions with similar names. The more original the content the more likely it will be views by many. Make sure to select a user name with your brand or website so it is easily remembered.
Video SEO ranking will be increased when you put everything into perspective to increase views. The average video only receives one hundred views every year. YouTube guidelines show many factors influence rankings and can help with video optimization. These include the title, descripting tags, incoming links, comments, subscribers, ratings, playlist additions, flagging, embeds, shares, the age of the video, channel views, the number of subscribers, views and the quality of sites that host or point to your video. Your interaction with others on the internet and watching other videos, commenting, subscribing, creating channels, and making friends helps increase your views. Your friend will tell their friends who will tell their friends and so on you get the picture. This effort on your part will increase your video network and views.
Keep a watch on your where your videos appear making sure that any outside websites are relevant and appropriate. Even when a video is viewed from an outside source it will count as a view, so keep posting to other sites and blogs. Links from outside pages that lead to your videos are important. Links need to have a strong anchor text, meaning the video needs keywords that link and are related to your video.
Email blasts can help increase video views, subscriptions, and favorites. Placement of video on your website and other websites, engagement in the community, building of a following, connecting with other members, providing valuable content, and participation in social sites all play a role in increasing the rankings. The ultimate goal of your video is to make YouTube’s homepage under Spotlight, Most Viewed, Most Discussed and Top Favorite Videos.
Programs are available that allow you to submit your video to major sites all at one click. The software allows the simply entry of the title, description, and tags linked to your video and allows it to appear on all the major video sharing sites. They offer analytics and tracking for your videos in one place making any necessary changes or tweaking quick and easy.