SEO is one of the most important aspects of online marketing. It can help your website rank higher in search results, which means more traffic and more customers. However, SEO is not a one-size-fits-all strategy. You need to balance various factors to get the best results…and we’re going to explore this balance today. What do you need to balance when doing SEO?
Time and Availability
While SEO is mostly free, it does take time and effort to achieve results. You need to spend quality time researching topics, creating content, optimizing pages and backlinks, and monitoring your progress. Fortunately, many tasks can be outsourced to an experienced Phoenix SEO agency or freelancer. If you lack the time needed to invest in SEO, we urge you to outsource to experts because you will generate an ROI in the long term.
Balancing the right keywords is a major factor when doing SEO. Your competitors will be optimizing for certain keywords, so you need to find the perfect balance between the competitive keywords and the ones that will bring you the most traffic. In addition, you should include long-tail keywords in your content to target more specific audiences.
In truth, keywords themselves are a difficult balance to master because you’re always considering the competition, price, traffic, and more.
User experience is also a key element of SEO – you need to make sure your website is easy to navigate, has quick loading times, and is readable on any device. This includes making sure that all of your content is well-organized and easily accessible, as well as optimizing your website for both desktop and mobile use. As time goes on, consumers simply don’t put up with websites that are hard to navigate or take too long to load.
Increasing your website’s conversion rate is just as important when doing SEO – you need to consider things like customer service and product reviews, both of which can have a huge impact on the success of your website. As well, you want to make sure that your website has enough calls-to-action that encourage visitors to take action and convert.
You need to keep an eye on your competitors and understand how their SEO strategies differ from yours. If you want to stay ahead of the pack, it is important that you monitor and analyze your competition so that you can take steps to improve your own performance. This includes researching the keywords they are using, assessing the effectiveness of their content and website design, examining how they are using social media, analyzing their backlinks, and more.
Next, you need to consider the opportunity cost of your SEO strategy. This means that you need to weigh the potential benefits of a particular strategy against any potential losses in terms of time and resources. For example, if investing in an expensive keyword research tool will help you gain a competitive advantage but is likely to take up a lot of your time and resources, then it may not be worth it. With keywords, the time and effort you put into one option take away the time and effort you can put into another.
Finally, we mustn’t forget that everything is underpinned by budget. SEO can be expensive, and you need to consider the resources available to you when formulating your strategy. You may find that certain aspects of SEO take up more of your budget than others. This is totally normal, and you should make sure that you are allocating your budget in the most efficient way possible.