What Do You Need to Balance When Doing SEO?

What Do You Need to Balance When Doing SEO

SEO is one of the most important aspects of online marketing. It can help your website rank higher in search results, which means more traffic and more customers. However, SEO is not a one-size-fits-all strategy. You need to balance various factors to get the best results…and we’re going to explore this balance today. What do you need to balance when doing SEO?

Time and Availability

While SEO is mostly free, it does take time and effort to achieve results. You need to spend quality time researching topics, creating content, optimizing pages and backlinks, and monitoring your progress. Fortunately, many tasks can be outsourced to an experienced Phoenix SEO agency or freelancer. If you lack the time needed to invest in SEO, we urge you to outsource to experts because you will generate an ROI in the long term.

Other Keywords

Balancing the right keywords is a major factor when doing SEO. Your competitors will be optimizing for certain keywords, so you need to find the perfect balance between the competitive keywords and the ones that will bring you the most traffic. In addition, you should include long-tail keywords in your content to target more specific audiences.

In truth, keywords themselves are a difficult balance to master because you’re always considering the competition, price, traffic, and more.

User Experience

User experience is also a key element of SEO – you need to make sure your website is easy to navigate, has quick loading times, and is readable on any device. This includes making sure that all of your content is well-organized and easily accessible, as well as optimizing your website for both desktop and mobile use. As time goes on, consumers simply don’t put up with websites that are hard to navigate or take too long to load.

Conversion Rates

Increasing your website’s conversion rate is just as important when doing SEO – you need to consider things like customer service and product reviews, both of which can have a huge impact on the success of your website. As well, you want to make sure that your website has enough calls-to-action that encourage visitors to take action and convert.

Competitive Analysis

You need to keep an eye on your competitors and understand how their SEO strategies differ from yours. If you want to stay ahead of the pack, it is important that you monitor and analyze your competition so that you can take steps to improve your own performance. This includes researching the keywords they are using, assessing the effectiveness of their content and website design, examining how they are using social media, analyzing their backlinks, and more.

Opportunity Cost

Next, you need to consider the opportunity cost of your SEO strategy. This means that you need to weigh the potential benefits of a particular strategy against any potential losses in terms of time and resources. For example, if investing in an expensive keyword research tool will help you gain a competitive advantage but is likely to take up a lot of your time and resources, then it may not be worth it. With keywords, the time and effort you put into one option take away the time and effort you can put into another.


Finally, we mustn’t forget that everything is underpinned by budget. SEO can be expensive, and you need to consider the resources available to you when formulating your strategy. You may find that certain aspects of SEO take up more of your budget than others. This is totally normal, and you should make sure that you are allocating your budget in the most efficient way possible.

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Graham Ashe
Graham Ashe
Our business needed more visibility in the Scottsdale market, and after dealing with a few underperforming SEO agencies, I came across SDARR Studios. Jordan and his team got us more traffic in the first six months than we had in the previous 18 months. Highly recommended!!
Jaime Weatherby
Jaime Weatherby
SDARR Studios are amazing when it comes to SEO, we working with them for all of our client needs. They generate great results but are also patient and great partners when it comes to explaining what's happening with our client's SEO so everyone feels comfortable and supported.
Mark Veleski
Mark Veleski
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.


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