What is a Search Engine and How Does it Work

using google search engine

What is a Search Engine and how can it help Arizona businesses grow to their fullest potential?

Over the years, search engines have become so popular that most people use them at least once per day. Whether it’s Google, Bing, Yahoo, or maybe even something else, they allow us to get answers to questions in a matter of seconds. However, what are they and how do they actually work? 

What’s a Search Engine?

Across the internet, there are millions of websites and billions of web pages. How do we find what we’re looking for? We use a search engine. Essentially, users type keywords and phrases into the search engine like “Tempe marketing company“, and it will respond with web pages that are most relevant to the search. Or, for example, we might type ‘swimming tips’ into Google, and it will load up a list of web pages that contain swimming tips. 

Example – In fact, we typed this very phrase into Google, and it came back with 252,000,000 results within 0.56 seconds. At the very top, we found a link called Top 10 Swimming Tips for Beginners. Whether you’re looking for swimming advice or a local restaurant, search engines act as a navigational tool to find whatever we need. 

You may have heard the term ‘algorithm’, and this is how search engines rank pages. Google just updated its core algorithm in January, and the internet is talking about it. Every day, websites are fighting to get their pages onto the first page of search engine results because this is where most of the activity takes place. These days, it’s all about relevance and search engines like Google will rank web pages according to relevance

Often, people complicate the process of optimizing content for search engines but it’s actually very simple. Google has one aim; to provide a positive experience for the user. If we can type something into Google and get an answer within four seconds, we have a positive experience and are likely to use the service again. Therefore, Google and other search engines want the web page most likely to answer the user’s question at the very top. 

How Does it Work?

bots designed to crawl the web

If you’re happy to get a little more technical, most search engines have three steps in their operation;

Step 1: (Crawling) – In order to scour the internet, search engines will use bots, spiders, or crawlers. Constantly, these programs crawl websites to ascertain their value and content.

Step 2: (Indexing) – Next, all content is categorized using keywords. If you produce a blog post focusing on a particular keyword, this is the stage where this is picked up.

Step 3: (Ranking) – Finally, all pages are ranked according to a given keyword. Due to changes in the algorithm over the years, nobody knows the exact formula that search engines like Google use. However, it’s a combination of keyword density, page speed, links, and other factors. After crawling, indexing, and ranking, every single keyword has a list of relevant web pages to present. Over time, this ranking is updated; SEO (search engine optimization) specialists are constantly fighting to get their client’s content at the top of results pages.

If you’re looking to appear at the top of search engine results pages (SERPs), we recommend the following; 

  • Use the keyword for which you want to appear in your content 
  • Provide genuinely useful content that answers a question 
  • Prompt the search engines to crawl new content 
  • Use links in your content (link back to authority websites and try to get authority websites to link to you)


Search engines present web pages in order of relevance to our searches. They crawl, index, and then rank every single web page on the internet so that users always get the best and most relevant experience. 

Read More :- Why is Keyword Research Important in Digital Marketing?

Gilbert Fuentes
Gilbert Fuentes
I am thrilled with the results from Sdarr Studios! Jordan and his team were incredibly helpful, transparent, and made the entire digital marketing process easy to understand. In just 90 days, they helped rank my business, and the results have been phenomenal. The level of support and clarity they provide at each step is unmatched. If you're looking for a digital marketing agency that delivers on its promises and guides you seamlessly through the process, Sdarr Studios is the way to go! Highly recommend!
Graham Ashe
Graham Ashe
Our business needed more visibility in the Scottsdale market, and after dealing with a few underperforming SEO agencies, I came across SDARR Studios. Jordan and his team got us more traffic in the first six months than we had in the previous 18 months. Highly recommended!!
Jaime Weatherby
Jaime Weatherby
SDARR Studios are amazing when it comes to SEO, we working with them for all of our client needs. They generate great results but are also patient and great partners when it comes to explaining what's happening with our client's SEO so everyone feels comfortable and supported.
Mark Veleski
Mark Veleski
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!


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