What Will an SEO Audit Analyze?

Tablet displaying search engine analytics

If you’re like most business owners, you want to make sure that your website is as successful as possible. You may have heard of SEO audits and wonder what they are and how they can help your business. Don’t worry, we have the answers in this guide. 

An SEO audit is a comprehensive analysis of your website that is performed by an experienced SEO professional, such as the friendly team at SDARR Studios. The goal of an SEO audit is to identify areas of improvement so that you can rank higher on search engine results pages (SERPs) and attract more visitors to your site. 

During an SEO audit, the auditor will analyze various aspects of your website, including your site’s architecture, content, keywords, and backlinks. The auditor will also look at your competitors’ websites to see what they are doing right that you could be doing better. How does your website compare to others in the same industry or niche?

After the audit is complete, you will receive a report that outlines all the areas that need improvement, as well as recommendations on how to fix them. SEO audits are an important part of any digital marketing strategy and can help you boost your online visibility and attract more leads and customers.

Potential Issues Highlighted by an SEO Audit

Keyword stuffing: This is when a website stuffs its content with too many keywords to rank well in search engine results pages (SERPs). This practice is now considered spammy and can actually hurt your ranking.

Duplicate content: This is when a website has multiple pages with the same or similar content. This can confuse search engines and hurt your ranking once again; your pages can compete against one another and waste your resources.

Title tags and meta descriptions: These are HTML elements that give search engines information about your website. If they’re not optimized, you could be missing out on valuable traffic.

Images: Search engines can’t see images, so you need to make sure they have good alt text that accurately describes them. Otherwise, they won’t be able to index your images and you could miss out on traffic from image searches.

Links: Both internal and external links are important for SEO. Internal links help search engines index your website and understand its structure, while external links show that your website is authoritative and credible. 

Potential landing pages: Every page on your website has the potential to be a landing page, so you need to make sure they’re all optimized. This includes things like having a clear call-to-action, relevant and high-quality content, and a fast loading speed.

Meta tags: Meta tags are snippets of text that describe a page’s content. They help search engines understand what a page is about and decide whether it’s relevant to a user’s query.

In truth, this is just the start. SEO audits can be incredibly comprehensive, looking at everything from your website’s design and structure to the quality of your content and the way you’ve positioned your keywords.

But don’t worry, an SEO audit doesn’t have to be a daunting task. In fact, it can be a valuable exercise for businesses of all sizes. By taking a closer look at your website and online presence, you can identify areas that need improvement and make changes that will help you attract more visitors and convert more leads.

If you’re thinking about commissioning an SEO audit, or if you still have questions, contact SDARR Studios today. We would love to help you achieve your SEO goals this year! 

Mark Veleski
Mark Veleski
2024-02-05
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
2024-01-31
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
2024-01-17
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
2024-01-16
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
2023-12-20
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
2023-12-16
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
2023-12-12
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
2023-12-06
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.

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