Which Social Media Channels Should Your Business Choose?

Social media

There are so many social media channels to choose from these days that it can be hard to decide which ones are right for your business. Each channel has its own unique set of features and benefits, so it’s important to choose the ones that will work best for you. Do you choose TikTok? Facebook? Twitter? Instagram? Reddit? Snapchat? Or a combination of them all?

Considerations When Choosing Social Media Channels

When you’re trying to decide which social media channels to use for your business, there are a few things you should keep in mind: 

Your audience: Which social media platforms do your target customers or clients use? You’ll want to make sure you’re present on the channels they’re using, so you can reach them where they are. There’s no point putting in lots of time on TikTok if you have an older audience that doesn’t even have the app. 

Your goals: What do you hope to achieve by using social media? Whether you want to generate leads, sell products, or build brand awareness, you’ll need to use different strategies on each platform. Depending on your goals, you may post valuable content, advertise, invest in influencer marketing, or adopt another strategy. 

Your resources: How much time and money can you realistically invest in social media? If you’re a solopreneur with no budget, you’ll need to be very strategic in your use of social media. You’ll likely need to focus on just one or two platforms where you can be very active and build a strong presence. 

One of the most common mistakes that small businesses make with social media is thinking that they need to be active on every platform; this isn’t the case at all. In fact, you will get a larger ROI from mastering one platform than from scattering your time between several. 

To decide which channels are right for your business, ask yourself the following questions: 

  • Who is my target audience?
  • Which platforms are they most active on? 
  • What kind of content will resonate with them? 
  • What are my goals for social media? 
  • How much time and resources am I willing to invest in social media? 

Once you have the answer, you should have a better idea of the channels that you need in 2022. 

Most Popular Social Media Channels 

Here’s a quick breakdown of the most popular platforms and what they’re typically used for: 

Facebook: Used by all age groups for staying in touch with friends and family, sharing news and experiences, and connecting with like-minded people. 

Instagram: Most popular with younger audiences for sharing photos and videos, following celebrities and influencers, and connecting with friends.

Twitter: Used by all age groups for following current events, sharing news and opinions, and connecting with like-minded people. 

Snapchat: Most popular with younger audiences for sharing photos and videos, following influencers and other figures, and talking with friends. 

LinkedIn: Used by all age groups for networking, job searching, and staying up to date with industry news. 

TikTok: Most popular with younger audiences for sharing short videos, following celebrities and influencers, and connecting with friends. 

No matter which channels you choose, the important thing is to be consistently present on the platforms where your target audience is spending their time. By doing so, you’ll be able to build relationships, trust, and credibility with them! You can also hire a SEO Agency for your social media marketing needs.

Graham Ashe
Graham Ashe
Our business needed more visibility in the Scottsdale market, and after dealing with a few underperforming SEO agencies, I came across SDARR Studios. Jordan and his team got us more traffic in the first six months than we had in the previous 18 months. Highly recommended!!
Jaime Weatherby
Jaime Weatherby
SDARR Studios are amazing when it comes to SEO, we working with them for all of our client needs. They generate great results but are also patient and great partners when it comes to explaining what's happening with our client's SEO so everyone feels comfortable and supported.
Mark Veleski
Mark Veleski
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.


We are the East Valley's premier Digital Marketing Agency.

Copyright © 2024. SDARR STUDIOS. All rights reserved.

Audit Your Website Now!