A website is often the first impression a customer has of a business. It is important to make sure your website looks professional and represents your company in the best light possible. Unfortunately, many businesses make common web design mistakes that can hurt their image and cause customers to lose trust in them. Here are just a few of those common web design mistakes by businesses!
Too Many Fonts
Although basic, one common mistake is using too many fonts. While it may be tempting to use lots of different fonts to make your website more interesting, it can actually make it look cluttered and unprofessional. Stick to using one or two fonts maximum, and make sure they are easy to read.
Complicated Navigation
Your website’s navigation should be easy for users to understand. If it’s complicated or hard to find what they’re looking for, they’ll likely just leave. Stick to using simple, straightforward navigation so users can find their way around with ease. If you’re unsure whether your website is easy to navigate, ask friends and family to test it; their objective perspective could allow you to pick up on problems that you didn’t know existed.
Too Much Clutter
A common mistake that businesses make when designing their website is packing too much information onto one page. This can leave users feeling overwhelmed and lost, which is the last thing you want. Too much clutter can also make your website look unprofessional, so it’s important to strike a balance.
A good idea is to visit the websites that are at the top of search rankings for your keywords; you’ll probably notice that the pages aren’t too cluttered. It’s better to present information clearly and offer simple navigation between pages than try to cram everything onto one page.
Irrelevant Images and Stock Photos
Furthermore, another common mistake businesses make is using irrelevant or cheesy images on their website. It’s important to use high-quality images that are relevant to your business. People are visual, and they will remember your website better if it includes images that stick in their minds.
If you don’t have high-quality images of your own, there are plenty of stock photo websites where you can find professional images to use on your website. Just make sure you pick photos that are relevant to your business and fit in with the overall tone and style of your website.
No CTA
Although some businesses feel awkward asking, you should never forgo CTAs on your website. Your CTA could be something as simple as a button that says “Buy Now” or “Sign Up Here.” So long as you tell people what to do next, you’ll be more likely to convert website visitors into customers or leads.
Poor SEO
Last but not least, you should also remember SEO with your website. Search engine optimization is crucial for making sure your website comes up in search results when people are looking for businesses like yours.
There are a lot of different factors that go into SEO, but some of the most important things to focus on are picking the right keywords, having quality content, and making sure your website is easy to navigate.
If you avoid these common web design mistakes, you’ll be well on your way to having a successful website that helps grow your business. If you need help with web design, SEO, content, and all things of this nature, don’t be afraid to reach out to SDARR Studios today!
