Do You Recommend Article Marketing As An SEO Strategy?

Do You Recommend Article Marketing As An SEO Strategy?
Do you recommend article marketing as an SEO strategy and how are the backlinks treated when other websites republish the same article? Jeff, Orange County, CA

Russian subtitles translated by Mike Shakin.

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38 thoughts on “Do You Recommend Article Marketing As An SEO Strategy?”

  1. The principles still remain: Get good links to good content from good sites. If you write articles and they fit this golden trio, there’s no problem. I recall when people were deriding reciprocal linking and people were getting the Google Slap. It was my only linking method at the time, but the difference was that I only exchanged from credible and relevant sites. I remained up top for my keywords.

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  3. I just wanted to say thanks for removing some of the mystery of SEO best practices. Seriously, I appreciate the time you’ve taken to help out us webmasters that are trying to do it the right way.

  4. I sure would like to know why my youtube videos are ranking much higher in searches in than Google .ca even though the Channel is Canada and the linked url is a .ca domain. This is consistent with all of my videos -18 of them on the same channel. Any ideas?


  5. EZA is still a pr 6 domain. It will still increase your rankings. It’s foolish to not have it in a link building strategy where you’re utilizing content such as squidoo, blogger, etc.

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  9. I recommend not listening to this asshole! His suggestions are self serving for his careeer and google! Fuck Google and their stupid rules! They are F_-ing control freaks who only want PPC advertising! Boycott Google or die a slow death!

  10. Having people post your articles across the web is called article syndication not duplicate content. I don’t know why people say article marketing doesn’t work. If you’re providing unique and useful content, then why wouldn’t it work? People now say that guest posting is better and what not. People think that just because it’s a guest post it’s higher quality. Makes no sense! They are all articles people!! Articles and video are what drives the internet! They provide info to users!

  11. How can you say that? Articles and video are what drive the internet! Why is it so hard to understand that all Google is looking for is quality unique content. It doesn’t matter if it’s a press release, guest post or article (btw a guest post is an article!). Just provide good quality content and that’s it. Any form of back linking can be used for spamming. It doesn’t matter what methods you use to build links. What matters is how use them. If you abuse them then of course it doesn’t work..

  12. Article marketing only works if your articles are getting syndicated. Think of it like guest blogging, which is essentially article marketing. You’re trying to get other sites to re-post your content. If your guest post sucks, then nobody will want your article. Same for article marketing, if your article sucks, no one will post it on their site. Article marketing isn’t just posting articles on directories. That’s like writing a guest post and having it sit in your hard drive expecting results

  13. I own/operate several large article directories. Google hates us. Period. They won’t come out and say it, but I can show you huge traffic differences upon each Panda, Penguin, Koala, Pigmy Monkey, etc. update. The reason is, it affects their money with advertisers. They call our sites spam bc of repeat content or poor quality…not everyone is a novelist, and the web is huge! There is duplicate content everywhere! That’s fine, we will continue on..and win.

  14. Oh, and I am so SICK AND TIRED of all of the “sheeple” out there saying ” but matt cutts said this, or that” GROW A PAIR and do your own thing. If enough people have an opinion of their own and don’t sit around and be told what to do, you might actually change something. Now, go ask matt cutts if that’s okay with him. PS- Google is NOT the internet police. Change is coming.

  15. So, let me understand what you are confessing to:

    You threaten press agents if they send articles to multiple magazines, newspapers online with the subject’s URL? Or, you’re threatening the media?

    Super Bowl ads are free to use their URL. But in articles sent to news outlets, bloggers, etc, Google penalizes them for including a URL ?

    Did you realize you just publicly confessed to committing text book racketeering, prescribed in Title 18 of the U.S. Federal Code!!!! A class 1 Felony.

  16. A thug storms into a convenience store brandishing an assault weapon . . sez

    “Look here, blog owner … if you run that article from those publishers, we’re going to KILL your search engine rankings…”

    What do you do? Nothing you can do. You don’t want your rankings killed. Nobody else will go up against these thugs — they’ve got the police and the government paid off. What’s a small blog owner to do. Hmmmmmmm

  17. Hello! Thanks a lot for this helpful video. By the way, I hear many people keep on talking about SEO services called MoboRank (do a search on google), but I’m not sure if it is really good. Have you thought about MoboRank? I’ve heard several unbelivable things about it and my buddy rank on page 1 of google with it, but he refuses to tell me: (

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  19. You should create articles as a content marketing strategy, not an SEO strategy. When you focus on writing or posting on blogs, social media, etc., and doing it as a natural way of sharing information or expertise, that will deliver more value – directly and indirectly – than trying to write for search engines. Please don’t lose sight of what you’re trying to accomplish with content. Focus on providing relevant, educational, unique, fresh information on a regular basis. Done well, it works.

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  21. Article marketing just doesn’t have the effectivity that it ones has. Although there are still ways to make it work in this SEO’s day and age, going for guest posting, social media, clearly shows more promise.

  22. For me it works but not article marketing per se but press releases. I’ve been working with dolnetmedia . com and the PR, especially those submitted through SBWire direct work wonders for my websites!

  23. Off-site article marketing might not be as powerful in terms of link juice, but they still show up in the SERPs for good keyword variables. If used wisely you can have multiple articles from ezine show up in SERPs with your company name on it in the author box.

  24. “Great content that naturally has links…” Let me pass that right along to my client who owns a small short sale and foreclosure help business. Yeah, he’s going to go right out and start blogging about losing your home in a way that is so awesome that everyone will link to it because they really love it… On social media too. “Please like my losing your home and short sale help page.” Well, alrighty then!

  25. He’s not a fan of it because he works for google. That’s why he’s so adamant about “high quality” lol. Google, offers their customers information. You, the blogger, are the person they get the information from. when a customer goes to search, Google wants the to see the most high quality, and relative content. Point blank period. With that being said though, Quality content won’t get you far. Essentially, the more money you put into your blog, the high it is ranked.

  26. this is great information. I’m new to the busniesss. how long have you been in the industry?

  27. The difference is in between selling your product or providing relevant information about it.

  28. Interesting. I think of what Matt says about “a good article with good content that people just like” as article marketing. But what he describes as article marketing? I don’t know what the heck that is. Algo’s are becoming more organic, so all this artificial crap people try to do to fool the algos seem a waste of time to me. Maybe this is an example of article marketing?

  29. Does Article marketing still works in 2014? Does google penalised the links coming from Article Directory like Ezine Articles?

  30. Personally web page design performs a valuable part in the area of Web site optimization. I also suspect that the way a web-site is put-together does directly affect a site’s rankings. Remarkable video you listed!

  31. It’s true. By the way I am a video marketer,and I utilize youtube for traffic and this video is very useful for me. thanks. please go to my youtube channel and find out more information about what you can do and benefit your online business _(how to get more traffic, channel popularity, increase sales, etc…)_. good luck

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