Search Engine Optimization (SEO) And Measuring Value W/ William Walczak Hiilite: Futur Pro Call Ep12

Search Engine Optimization (SEO) And Measuring Value W/ William Walczak Hiilite: Futur Pro Call Ep12
On this call, William Walczak shares tips, tricks, methods, tools, and best practices when it comes to SEO (searcg engine optimization) for your website. Content marketing is also covered.

Search Engine Optimization (SEO) methods, tools, and how to measure and report effectiveness.

A hands-on session starting at the beginning of what you need to know to do SEO effectively. We will be sharing the methods and tools that we wish we knew more about before we started.


03:11 SEO and measuring value
05:00 What gets measured gets managed
06:40 What Is SEO / Search Engine Optimization?
11:01 What is Metadata?
11:45 Q: What is a meta tag?
14:45 Ostrich Egg Example
18:33 Q: Does internal linking help rank you in google?
23:20 Why you should care about SEO for your design business
26:55 Q: How do you analyze what SEO efforts are providing good results?
28:13 Q: Do you have a hard time communicating the time it takes to improve rankings?
31:55 There are no shortcuts
33:28 Why it’s important
34:55 SEO Tools to Get Started
40:06 Google Keyword Planner – Overview
55:30 Q: What your minimum level of engagement as an SEO agency?
1:00:55 About Google Analytics
1:03:00 About Google Search Console & Moz Open Site Explorer
1:05:16 SEO tools to run
1:05:30 AlphaDoors Case Study & Live analytics view
1:11:20 Behavior Flow Analytics – reducing drop off rate
1:15:25 Q: Are you managing your clients content creation and distribution?
1:19:25 Hubspot Website Grader – Overview
1:24:00 Conclusion
1:26:28 Q: Did you launch a lot of campaigns to help AlphaDoors get ranked high?
1:27:40 Q: When I bring you in for a new client, what sort of information do you provide them?
1:30:30 Q: Do you charge for upfront research before clients sign up for a monthly engagement?
1:32:25 Q: How many people are in your company?
1:32:56 Q: Even if you are first in rankings, your phone doesn’t necessarily ring off the hook. How do you explain this to your clients?
1:35:55 Q: Is there a difference between local and national SEO practices?
1:37:42 Q: If the client has a brand new company, is it a good strategy to help them with content marketing?
1:40:11 Q: Do you have more business than you can handle currently?
1:41:15 Q: What’s your price point?
1:44:00 Q: What sort of hours should someone that is selling SEO services bill?
1:44:47 Q: Are you willing to work as a white-label SEO service?
1:47:41 Q: Have you thought about charging based on value versus time?

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Executive Producer– Chris Do
Host– Chris Do, William Walczak, Tina Walczak
Editor– Chris Do
Futur Theme Music – Adam Sanborne
Social Media Manager – Cheryl Stevens
Annotations– Isaiah Nwukor
SEO— Jacob Campbell
Typefaces: Futura, Din
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18 thoughts on “Search Engine Optimization (SEO) And Measuring Value W/ William Walczak Hiilite: Futur Pro Call Ep12”

  1. Here is the thing. “Logo designer” is something you search for looking for work. “Logo design” is mostly searched by artists/students looking for logos.
    The better example was adding an “s” to salon(s).
    However all this information was awesome so glad you shared this! Soon as I have the capitol I’ll be investing in the Futur.

  2. Thanks for posting this conversation, Chris. I have been looking for a web agency and you asked Will all the questions I would have asked him, like the white label aspect. This was a tremendously valuable video, and I will eventually join your pro group.

  3. How can I boost my search ranking if I’m using websites such as the Adobe Portfolio to host my website?

  4. Thanks for the wonderful video and enlightening conversation. Keep cranking out the beautiful content and I’ll keep watching!

  5. Thank you so much. I am in the process of hiring a designer to build us a site here in Brazil. Learning so much with The Futur. This video helps a lot. It is giving me info that scares the people I talk too, LOL. I am becoming an informed client. Isn’t it we all crave? We are architects BTW.

  6. I just want to thank Futur for providing this gold nugget. this webinar was something I’ve been trying to self educate myself on for some time now. you guys are teaching me more about the business of design than I learned from art/design school. and I’m soaking all this wisdom and knowledge you guys are sharing like a sponge. THANK YOU, eager to learn more so I can level up!

  7. All kinds of amazing! Thank you so much for your time and sharing your expertise with us. I’ve saved this to watch several times. Thank you to The Futur for bringing this great content and learning to us.

  8. Awesome video, surely the best about this subject. Keep up the great content! 🙂

  9. just want to say ahead of time that I am not trying to be a dick lol I just want to correct a few things to help EVERYONE k lol Cool! This is a good idea though what you are trying to do here! I am working on something similar. again please don’t take anything I say as rude! I don’t agree with copy and paste content but they don’t punish you severly lol Google will just show one of them in the results. Meta descriptions are important! but not ranking factor it’s more to get the user to click on your sitelink. Interlinking within your site is very important ranking factor right now Google Already leaked that about a month ago plus it’s been tested. I am not going to correct everything lol so If anyone has any SEO questions I can answer them. I am a Local SEO Specialist!

  10. Make sure you let people know the difference between our services and the cheap SEO like from India and the people preying on people that don’t know much! Thanks!

  11. links are not as big of factor now it’s just high quality links it can hurt you if you have a bunch of low Quality ones and again all the info I put on here is either straight from Google or a trusted source that got it from Google before me. If you subscribe to their channel you can get info straight from Google. John Mueller is going to be on Friday he said on Hangouts

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