Whether you’re new to Google Search Engine Optimization (Search Engine Optimization) or a seasoned professional. There’s something here for everyone to learn from.
White Hat SEO
White Hat SEO deals with the safer side of SEO in which you’re going to go about helping your website to rank by following the rules set out by Google and other Search Engines.
Grey Hat SEO
Black Hat SEO
Finally we have Black Hat SEO in which the idea is to ‘Game’ Google and other Search Engines in order to rank highly any website with the minimal amount of effort.
For a long time, Google’s bark was worse than their bite so not many people were put off of using Black Hat techniques. However with Google’s latest algorithm updates and the introduction of Manual Penalty Notices within Google Webmaster Tools.
Their bite has begun to bite a lot of websites and businesses on the butt, leading many people to question whether the risk associated with these Black Hat Techniques is worth the possibility of being caught.
As so, many more people are attempting to use White Hat Techniques to stay on the right side of Google and consider much more what they should and shouldn’t be doing to help improve the optimization of their websites.