It’s no secret that voice search is on the rise. In fact, according to recent statistics, around 40% of the American population use voice search across at least one device – this number is only going to grow in the years to come. If you’re not optimizing your website for voice search, you’re going to be left behind. But how will optimizing for voice search impact your SEO plan?
Often, people ask how voice search is changing SEO. The answer is that it’s not so much changing SEO, as it is impacting the way people search. And, since the way people search is changing, your SEO strategy needs to change too. Whether alongside a Tempe SEO company or alone, we recommend focusing on the following:
Boosting Loading Times on Mobile – One of the main reasons people use voice search is because it’s fast. They can speak their question or request and get an answer without having to type it out. This means that if your website takes too long to load on mobile, you’re going to lose out on traffic from voice searchers.
Focusing on Long-Tail Keywords – Long-tail keywords are going to become even more important when optimizing for voice search. This is because people tend to speak in full sentences rather than just keywords when using voice search, compared to typing.
Boost the Mobile User Experience – Once again, since people are using voice search mostly on mobile devices, it’s important to have a website that loads quickly and is easy to navigate on a smaller screen. This means having a responsive design and making sure all the elements on your website are sized appropriately for mobile.
Organize All Structured Data – Structured data is a code that you can add to your website that helps search engines understand your content better. This can include things like event information, product details, and business information. If you’re to succeed with voice search optimization in 2022, it’s important to make sure all your structured data is up to date and accurate.
Create Content for Featured Snippets – Featured snippets are an effective way to get your website noticed by voice searchers. When someone asks a question that can be answered with a featured snippet, your website has a chance to be the one that provides the answer. To optimize your website for featured snippets, focus on creating content that is concise and clear. Use headings and lists to break up your content and make it easy for readers to skim.
Expand Your FAQ Content – If you don’t have any to start with, now is the time. FAQ pages are a goldmine for voice search optimization. People often use voice search to ask questions, so it makes sense that an FAQ page would be a good place to target voice search keywords.
Add a CTA to Meta Descriptions – Lastly, don’t forget to add a call-to-action (CTA) to your meta descriptions. A CTA is a short message that encourages readers to take a specific action, such as “learn more,” “download now,” or “sign up today.” Adding a CTA to your meta descriptions can help increase your click-through rate, which is a good indicator of success for voice search optimization.
SEO optimization for voice search is slightly different from traditional SEO, but the basic principles are the same. By targeting long-tail keywords, optimizing your site for mobile devices, and adding CTAs to your meta descriptions, you can ensure that your site is prepared for the future of voice search.