Google is renowned for its expertise, but even they had their “oops” moment with Google Glass. Hey, we all make mistakes! Nevertheless, when it comes to optimizing your website’s performance and visibility, Google is your ultimate BFF. With the Google Search Console, you can play detective and monitor your website’s crawl reports like a pro.
But what are these crawl reports that a Scottsdale marketing agency will often talk about? Think of them as your website’s report card, complete with grades and all. Instead of your parents nagging you about scores, Google kindly points out any necessary fixes. Unlike your parents, Google won’t ground you or take away your phone. Instead, they provide valuable insights to boost your website’s performance and search rankings.
Google Search Console crawl reports let you monitor everything from indexing issues to broken links, duplicate content, and HTML errors. It’s like having a personal website doctor who diagnoses and fixes problems before they become major headaches.
And here’s the cherry on top: accessing these Google Search Console crawl reports won’t cost you a dime. All you need is a Google account and to verify your website on the Search Console.
Tips for Navigating Crawl Reports Like a Pro
So, Google Search Console crawl reports let you monitor what you need to know. Before you embark on the addictive practice of obsessively checking your crawl reports every day (we understand the temptation), here are a few things to bear in mind:
- Indexing issues: If Google is struggling to index your pages, they might play hide and seek in search results. This could be due to technical glitches or errors in your website’s code. Time to put on your detective hat and solve the mystery.
- Broken links: These pesky links lead to dead ends or error messages. Not only do they annoy users, but they also hurt your website’s SEO. Time to break up with those broken links.
- Duplicate content: If Google identifies duplicate content on your website, it may impact your search rankings. This can occur when you have multiple pages with identical content or when you’re imitating others. Strive to be unique and stand out from the crowd.
- HTML errors: These coding blunders can mess up how your website looks and functions. Common HTML hiccups include missing tags, wonky images, and improper use of meta tags. Time to clean up that code.
Tackling Issues Found in Crawl Reports Like a Superhero
So, you’ve identified some issues in your crawl reports. Take a moment to breathe deeply. It’s important to remember that these challenges can often be resolved with some technical expertise. Here are some excellent tips to tackle common crawl report issues like a champ:
- Indexing issues: Check that sneaky robots.txt file to make sure it’s not blocking any important pages. Also, make sure your website’s sitemap is up-to-date and cozy with Google.
- Broken links: Use a nifty broken link checker tool to hunt down and fix those pesky broken links. If the broken link leads to an external page, go ahead and slide into the website owner’s DMs (aka email) to request an update, or just remove/change the link.
- Duplicate content: If you catch any copycats on your website, show them the exit door or use canonical tags to give credit where credit is due. If the duplicate content comes from another website, reach out to the owner and ask them to kindly hit the delete button.
- HTML errors: Call in the code validator squad to identify and fix any HTML errors on your website. Make sure all tags are playing nice and that images are strutting their stuff.
What do Google Search Console crawl reports let you monitor? You now know the answer!