Local SEO: Is It Dead? Learn from a Case Study

Local Seo

Look online and you’ll find that lots of websites try to tell you that lots of marketing strategies are ‘dead’ or ‘no longer relevant’ – including local SEO. But is this really the case?

To answer this question, let’s look at a recent case study that demonstrates how local SEO can be very effective for businesses with physical locations. The example comes from a store in the Midwest U.S. that sells furniture and home décor.

To promote their store online, they implemented a local SEO strategy that included optimizing the website for search terms related to the store’s location and products. They also created content around topics like interior design trends, furniture care tips, and other local events.

The results were impressive: the store saw an increase in website visits, inquiries for their services, and website conversions. The store saw steady growth in organic search engine rankings as well, which meant that people were finding the store online more often.

Overall, this case study proves that local SEO is not dead and can still be very effective for businesses located in specific areas. It’s important to understand the importance of local SEO to make sure your business is visible online. With the right strategies and techniques, businesses can get noticed by new customers and grow their customer base.

When people say that local SEO is dead, they normally mean one of three things:

  • They don’t understand how it works
  • They tried it themselves and couldn’t generate results because they didn’t have the right experience or knowledge
  • Local SEO has evolved/changed

Is local SEO dead? No, and businesses all over the world are benefitting from tailored strategies. With a Phoenix local SEO specialist, companies can learn how to make the most of their local SEO campaigns and realize their growth. Whether you run a small pizzeria, hair salon, cafe, or any other local business, there is a targeted way to reach the right customers.

What is Local SEO?

Local SEO is a method of optimizing websites so local search engine users can find them. Local SEO strategies aim to get business websites higher up on search engine results pages (SERPs) in a given geographical area. The goal of local SEO is to help businesses that rely on customers who are nearby, such as brick-and-mortar stores.

Local SEO allows businesses to appear in local searches, reach customers that already know their business exists, and widen their audience to include people who are looking for businesses like theirs.

How Does Local SEO Work?

These days, local SEO is all about optimizing a website for local searches. To do this, businesses must first ensure that their website has accurate and up-to-date information about their business operations and location.

Businesses should also create content that is relevant to the local area, such as blog posts about local events, activities, and attractions. This content should be optimized for local keywords, including the business’s address and city name.

Finally, businesses must ensure that their website is correctly listed on local directories and online maps. They should also consider claiming their business’s listing on Google My Business, as this is a major component of local SEO.

As mentioned earlier, local SEO is always evolving, but this does not mean it is dead. Just ask the company in the local SEO case study and many others who benefit from the power of local SEO. With almost everybody searching online for local businesses, don’t be afraid to reach out for expert help today!

Mark Veleski
Mark Veleski
2024-02-05
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
2024-01-31
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
2024-01-17
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
2024-01-16
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
2023-12-20
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
2023-12-16
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
2023-12-12
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
2023-12-06
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.

DON'T SETTLE FOR MEDIOCRE

We are the East Valley's premier Digital Marketing Agency.

Copyright © 2024. SDARR STUDIOS. All rights reserved.

Audit Your Website Now!