Look online and you’ll find that lots of websites try to tell you that lots of marketing strategies are ‘dead’ or ‘no longer relevant’ – including local SEO. But is this really the case?
To answer this question, let’s look at a recent case study that demonstrates how local SEO can be very effective for businesses with physical locations. The example comes from a store in the Midwest U.S. that sells furniture and home décor.
To promote their store online, they implemented a local SEO strategy that included optimizing the website for search terms related to the store’s location and products. They also created content around topics like interior design trends, furniture care tips, and other local events.
The results were impressive: the store saw an increase in website visits, inquiries for their services, and website conversions. The store saw steady growth in organic search engine rankings as well, which meant that people were finding the store online more often.
Overall, this case study proves that local SEO is not dead and can still be very effective for businesses located in specific areas. It’s important to understand the importance of local SEO to make sure your business is visible online. With the right strategies and techniques, businesses can get noticed by new customers and grow their customer base.
When people say that local SEO is dead, they normally mean one of three things:
- They don’t understand how it works
- They tried it themselves and couldn’t generate results because they didn’t have the right experience or knowledge
- Local SEO has evolved/changed
Is local SEO dead? No, and businesses all over the world are benefitting from tailored strategies. With a Phoenix local SEO specialist, companies can learn how to make the most of their local SEO campaigns and realize their growth. Whether you run a small pizzeria, hair salon, cafe, or any other local business, there is a targeted way to reach the right customers.
What is Local SEO?
Local SEO is a method of optimizing websites so local search engine users can find them. Local SEO strategies aim to get business websites higher up on search engine results pages (SERPs) in a given geographical area. The goal of local SEO is to help businesses that rely on customers who are nearby, such as brick-and-mortar stores.
Local SEO allows businesses to appear in local searches, reach customers that already know their business exists, and widen their audience to include people who are looking for businesses like theirs.
How Does Local SEO Work?
These days, local SEO is all about optimizing a website for local searches. To do this, businesses must first ensure that their website has accurate and up-to-date information about their business operations and location.
Businesses should also create content that is relevant to the local area, such as blog posts about local events, activities, and attractions. This content should be optimized for local keywords, including the business’s address and city name.
Finally, businesses must ensure that their website is correctly listed on local directories and online maps. They should also consider claiming their business’s listing on Google My Business, as this is a major component of local SEO.
As mentioned earlier, local SEO is always evolving, but this does not mean it is dead. Just ask the company in the local SEO case study and many others who benefit from the power of local SEO. With almost everybody searching online for local businesses, don’t be afraid to reach out for expert help today!