Why Local SEO is Important for Small Businesses

Why Local SEO is Important for Small Businesses

Small businesses are the backbone of the American economy. According to statistics, small businesses account for 99.7% of all businesses in the United States. That is an impressive number, and it should not be ignored by business owners. If you are a small business owner, then you need to make sure that you are doing everything possible to optimize your website for local search engines. But why is local SEO an accepted strategy? Why should you pay attention to it this year?

What is Local SEO?

To start, let’s cover the basics. What is local SEO? It is the practice of optimizing your website for search engines to rank higher in local search results. When someone searches for a product or service that you offer in their area, you want your business to appear as one of the first results. As an example, let’s say you own a pizza shop in Los Angeles. When someone searches “pizza shop Los Angeles”, you want your website to appear as one of the top options. Whether it’s ‘shoes Houston’, ‘Strawberry SEO‘, or ‘New York tennis rackets’ – if you’re a local business, you want to be one of the first options that come up in a search.

How Important is Local SEO?

Local SEO is important for two main reasons – the first reason is that it helps you to attract local customers. If your website appears as one of the top results for a search in your area, you’re more likely to get local customers coming to your shop or using your service. Have you ever searched for a local business on Google and chosen one of the options that came up on the first page of results? If so, your prospective customers have done the same. If you can get into the elite list of suggestions, you’re more likely to bring in business.

Read More: Is SEO a One-Time Thing?

The second reason that Local SEO is important is related to the first – it can help you to increase your brand awareness. If you’re a small business, chances are that most of your customers come from your immediate area. But if you can get your name and your brand out there through local SEO, you may find that you attract customers from further afield.

So, you can attract local customers, boost brand awareness, and compete with other services in the niche. After all, most people look online for the services they need – if you’re not ranking highly, you’re missing out.

How Do You Get Started with Local SEO?

At this point, you understand why local SEO is important for small businesses, but how do you get started? Firstly, if you don’t have knowledge of local SEO in the business, it’s worth bringing someone in who does. Whether this is hiring an expert or outsourcing to an SEO service, this is up to you.

Once you have a plan of action, there are some key things you can do to improve your local SEO ranking. For example, you should make sure your website is up to date and mobile-friendly. Secondly, ensure you have all the relevant local information on your website, such as your address, phone number, and opening hours.

You should also create local content, such as blog posts or social media posts, that mention your location. In addition, you can encourage customers to leave reviews on popular platforms such as Google and Yelp. Finally, make sure you claim your business listings on platforms such as Google My Business and Bing Places.

By following these tips, you can improve your local SEO this year!

Read More: What are Organic SEO Services?

Mark Veleski
Mark Veleski
2024-02-05
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
2024-01-31
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
2024-01-17
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
2024-01-16
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
2023-12-20
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
2023-12-16
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
2023-12-12
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
2023-12-06
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.

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