What are Three Key Considerations When Evaluating Keywords for SEO?

Evaluating Keywords for SEO

After speaking to many companies, we know that choosing and comparing keywords is a challenge, especially when it comes to SEO. If you want to know how to find the right keywords for SEO, here are three key considerations to keep in mind:

1. Relevance: Before selecting any keyword, be sure to first evaluate how relevant it is for your business and audience. It’s important to choose keywords that are related to your product or service, as this helps ensure you are targeting the right people. Are the right people using it to find products and services of your type?

For example, if you offer web hosting services, people looking for the term “web hosting” are more likely to be interested in what you offer than those searching for “website design”. While this is a basic example, it’s important to think about relevance when selecting keywords.

2. Search Volume: Consider the number of people searching for your chosen keyword. You want to choose keywords that have a decent volume of searches, as this means more potential customers are finding your business. Use keyword research tools such as Google Keyword Planner or KWFinder to determine the search volume for a particular keyword. Also, consider a Scottsdale SEO company to help with the search.

While a keyword might be relevant, this doesn’t mean anything if no one is actually searching for it. With this in mind, you need to find a balance between relevance and search volume…but there’s also a third factor.

3. Competition: How many other websites are targeting the same keyword? The higher the competition, the more effort you need to put in to rank for that keyword. Select keywords with low competition, so that you have a good chance of ranking higher in the SERPs (Search Engine Result Pages). Low competition keywords can be identified by the number of ‘Backlinks’ (links from other websites to your own) and the ‘Domain Authority‘ (how authoritative the domain is).

However, this doesn’t mean you can’t go for more challenging, higher-competition keywords. You can certainly target those, but it will require more effort and work to rank for them. Evaluate your resources and decide which keywords work best for you.

Mastering the Balance

Before adding keywords to your strategy, they need to pass through this filtering system – balancing relevance, competition, and search volume. By considering all three factors, you can maximize both your organic rankings and traffic.

Is the keyword relevant? Is there enough search volume to warrant focusing on it? Are we able to compete for the keyword? By addressing these three questions, you can make sure that you are targeting keywords that are both relevant and achievable.

What are three key considerations when evaluating keywords for SEO? Relevance, search volume, and competition. Now you know how to evaluate keywords for SEO and maximize your organic rankings. Start researching keywords that fit the criteria for relevance, competition, and search volume today to maximize your SEO efforts.

How do you incorporate keywords into your SEO strategy? You can use keywords in various ways to optimize your website or content for search engines. Utilizing keyword research, you can create content around specific topics, optimize page titles and meta descriptions for those terms, utilize keywords in anchor text when linking to other pages on your website, and incorporate keywords in image tags for better visibility on search engines.

By following these best practices, you can ensure that your website pages are properly optimized for organic search and that the content you produce is valuable to readers. Why not start now and contact professionals if you need help?

Mark Veleski
Mark Veleski
2024-02-05
Working with SDARR Studios, we found they excelled in delivering outstanding results with professionalism and creativity at its core. Cheers guys!
Joshua Fletcher
Joshua Fletcher
2024-01-31
I’ve been looking all over for a company and preferably actually a person who can articulate search engine strategy and what they can do for my business here in Phoenix. Totally worth the short drive over from central Phoenix. Jordan really knows his stuff (he is who I met with). He had a look at the website and asked the questions I haven’t gotten elsewhere. Feels like I have a good grasp of what he does and how he approaches these projects. It’s totally worth the time I spent with him getting a better idea of what to do with my digital marketing and online strategy and how all the different stuff fits together.
Burton Johnson
Burton Johnson
2024-01-17
This team is awesome! Have delivered on multiple projects over the years.
Matt Cernik
Matt Cernik
2024-01-16
I've worked on several projects with SDARR Studios over the last 8 years and have had nothing but excellent results. Their attention to detail is fantastic, their customer service and communication is unmatched, and most importantly they have always delivered what they said they can deliver: long-term business growth. If you're on the fence about working with Jordan and the rest of team at SDARR Studios, stop wasting your time and just do it!
Patrick Hotchkiss
Patrick Hotchkiss
2023-12-20
SDARR helped my SEO efforts for my Scottsdale based company. Thanks guys!
Rachel DuPaul
Rachel DuPaul
2023-12-16
Jordan and his team are incredibly timely, communicative, and helpful in their goal of increasing your business' online visibility. I have greatly enjoyed working with them for the past year!
Debra Ferguson
Debra Ferguson
2023-12-12
I worked with at least half a dozen SEO companies in Scottsdale before I was introduced to Jordan about 5 years ago. Anyone in the industry knows there are lots of shady characters on the SEO side of marketing. I was SO RELIEVED when I began working with SDARR. They earned my trust, loyalty, and referrals immediately. The quality of service they provide is unparalleled. The company is comprised of people that are not only great to work with but passionate about what they do. Jordan has always gone above and beyond for me and I'm grateful 🙏🏻. Highly recommend!
sharon kitroser
sharon kitroser
2023-12-06
We have been working with Jordan and his team for about 3 years. They are terrific. They are on top of everything and have become an extension of our business.

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