Google posts are a relatively new addition to Google My Business, and they can be a powerful tool for local businesses looking to improve their SEO. Posts allow you to share news, updates, and promotions with your customers right on the SERP. But do Google posts help SEO?
Importance of Google My Business
If you’ve not seen GMB before as part of SEO in Chandler, you’ve been missing out. Google My Business is an excellent way to appear in the Local Pack, which is the group of three businesses that Google displays at the top of the SERP for local searches. To appear in the Local Pack, you must have a GMB listing.
As well as filling in as much information as you can about your business, you can also post on your GMB listing. These posts are different from normal blog posts, as they appear on the SERP and not your website. This means that they can attract clicks from searchers who are looking for local businesses, like your own.
Benefits of Google Posts
Google posts help SEO by:
- Showing that your business is active
- Allowing you to target specific keywords
- Helping you to rank for local searches
- Increasing your click-through rate
If you’re not using Google posts yet, it’s worth exploring in 2022.
How Do Google Posts Work?
In truth, they’re not that different from blog posts or social media updates. You can add text, images, and even videos to your post. Where do Google posts show up? The key difference is that Google posts appear on your business profile, rather than on your website.
To create a Google post, you’ll need to log in to your Google My Business account. From there, you can create a new post by clicking on the “Posts” tab on the left-hand side of the screen. Once you’ve created your post, it will appear on your business profile and in search results.
When is the best time to post on Google My Business? The answer to this question depends on your business and your goals. If you’re a local business, you might want to post when events or sales are happening in your store. If you’re a national or international business, you might want to post about newsworthy topics or announcements.
Since we’re talking about local SEO in this guide, pay attention to the former. As well as showcasing offers, you can also generate leads using this platform. Google posts allow you to include a call-to-action button that leads customers straight to your website or landing page.
How Frequently Should You Post on Google?
This is another fantastic question that we see all the time. How often should you post on Google My Business? The answer isn’t as straightforward as some of the other questions, but we’ll do our best to give you some actionable advice. As a general rule of thumb, we recommend that you post on Google My Business at least once a week. This ensures that your business is active on the platform and that customers have up-to-date information about your products or services.
Of course, there will be times when you can’t post on GMB every week, and that’s fine. If you can only manage to post once a month, that’s still better than nothing. The key is to be consistent with your postings and tell Google as well as your consumers that you’re ready to take on new customers.
Why not try this technique today?