When you’re considering hiring a digital marketing agency to help take your business to the next level, there are certain questions you should consider before investing. By now, we all know that digital marketing is essential for any business’s success, as it helps to increase visibility, target new customers, and promote products and services. Hiring the right Phoenix digital marketing agency can make all the difference, so it’s important to ask the right questions before you jump in.
What is your track record with businesses of my type and size?
Firstly, you want to know if the agency has experience working with businesses like yours. Do they have a proven track record of success? Have they worked with similar-sized companies? It’s important to look at the results they have achieved for other clients. They could have a great portfolio, but it’s even better if they can back up their work with results.
How will you help us achieve our goals?
If you don’t know what questions to ask a digital marketing agency, this is a key one. It’s important to understand how the agency will help you reach your goals. Ask them what strategies they plan to use, what areas they’re going to focus on, and how they plan to measure success. For example, if you’re looking to increase brand awareness, ask them what tactics they plan to use, such as SEO, influencer marketing, and social media.
Do we input into the strategy?
Before you hire a digital marketing agency, it’s important to understand what role you and your team will play in the process. Ask the agency if you’ll be involved in the strategy and how much input they need from you. This will help you ensure that the end result is exactly what you’re looking for. You should also discuss the amount of communication they expect from you and the frequency with which they’ll provide updates.
How long will it take to see results?
Next, you should ask how long it will take to begin seeing results. Depending on the tactics they’re using, it may take anywhere from a few weeks to months before you begin seeing a return on your investment. Knowing this ahead of time will help you plan accordingly and ensure that you don’t get discouraged if results take a while to start coming in. With something like SEO, this can take several months if you’re starting with a blank canvas.
What types of digital marketing strategies do you use for your own brand?
It’s important to know what strategies the digital marketing agency uses for itself. Ask them questions about how they promote their own business and what campaigns they have implemented. Seeing tangible results from their own work will give you an idea of what to expect when working with them. Keep in mind that successful digital marketing requires a lot of testing and experimentation. If the agency isn’t willing to take risks, it may not be the right fit for you.
How do you measure performance?
Performance metrics are an important part of any digital marketing strategy and can give you insight into whether or not your campaigns are successful. Ask the agency how they measure performance and which metrics they use to gauge success. It’s important to have a clear understanding of the metrics being tracked so that you can adjust your strategy accordingly.
With this, you now know what questions to ask when hiring a digital marketing agency. Asking the right questions can help you find an agency that is the best fit for your needs. Good luck!